Fall 2021

The course will include an introduction of the influential sociological theory of consumerism by Zygmunt Bauman. Other theories (see the syllabus bellow) will be presented as well. After the presentation of the mentioned theories, we will concentrate on their application to the Central European environment, which will be discussed in the context of globalization. The main aim is to show the relationship between the advertisement and the society in the current phase of society’s development, which can be characterized as a mutual discussion, but a discussion of unequal partners.

In this context we will discuss the impact of current mechanisms of consumer society, which through the advertisement influences issues like i.e.: gender, politics, art, national identity, ethnic relations and democracy. We will also discuss chosen types of advertisement messages, how they influence the viewer and which ethical problems arise from such an influence.

Advertising and Consumer Society - Sample syllabus

This course examines the totalitarian oppression from the point of view of ordinary citizens in communist Czechoslovakia. It focuses on the construction of collective mentality through everyday official/public and unofficial/private activities, including mass parades, ceremonies and performances, work relations, children’s education, housing schemes or collective vacationing. The goal of the seminar is to demonstrate the consequences of life in an oppressive regime: suppression of fundamental forms of civic interaction, such as independent public communication, and distortion of moral and behavioral norms. At the end of the semester, students will be able to evaluate the main theoretical concepts and historical events of totalitarianism against the background of specific activities, problems and aspirations of the people directly affected by life in a totalitarian system, the citizens of communist Czechoslovakia.

Collective Identity in a Totalitarian Regime - Sample syllabus

The course will introduce students to the development of Romany politics and culture from a persecuted minority through to the emergence of Romany organizations with an emphasis on Central and Eastern Europe. The aim is to challenge any essentializing view on Roma as either a people outside or/and without society or as perennial victims of oppression. Two main approaches have dominated the teaching of Romany issues: a culturalist/ethnic approach, which stresses Romany cultures, and an economistic approach, which stresses ´poverty.´ This course will challenge mono-causal and a-historic explanations for the social situation of Roma and will stimulate students to think about Roma in a critical holistic way that brings into consideration the societies they live in. Building on a diverse selection of empirical material, ranging from ethnographic, historical and sociological case studies to artistic representations of Roma, the course will present the Roma “as good to think” for our comprehension of current social issues. The course is divided into three interconnected thematic blocks – 1. Identity, community and culture, 2. Power, the State and social stratification, 3. History, memory and politics of representation – which will allow to cover much of the current debates on the plight of European Roma as well as a grasp of social theories on marginality.

Roma in Central East Europe: Ethnographic and Historical Overview Of A People Without A State - Sample Syllabus

This course evaluates marketing as a system for the satisfaction of human wants and a catalyst of business activity. It presents a comprehensive framework that includes a) researching and analyzing customers, company, competition, and the marketing environment, b) identifying and targeting attractive segments with strategic positioning, and c) making product, pricing, communication, and distribution decisions. Cases and examples are utilized to develop problem-solving abilities.

Introduction to Marketing - Sample syllabus

This course is only open to Stern students.

Prerequisite: Requires sophomore and above standing

Curriculum. Business and its Publics examines the relationships between corporations and society, particularly the social issues that arise from business operations. This course focuses on how companies communicate with multiple audiences: their various stakeholders. Students will learn business communication principles and have multiple opportunities to apply them to specific oral and written assignments, with the objective of enhancing your ability to write, present, and speak as a business professional. Practical applications will include 1) creating persuasive presentations and documents; 2) practicing team leadership and communication; and 3) effective management of time, tasks and deliverables.

Organizational Communication and its Social Context - Sample syllabus

This course will examine “social media” from a cultural perspective, with a focus on how media technologies figure in practices of everyday life and in the construction of social relationships and identities. This course is based closely on one offered in New York by Professor Laura Portwood-Stacer, but we will examine many of the issues in the context of Central and Eastern Europe and compare the “Western” experience of social media with the situation in the post communist world.

Although many of our readings will deal with Social Network Sites (SNSs), we will attempt to form an expansive definition of what constitutes “social media.” We will also work from an expansive definition of “technology,” considering the term in a cultural sense to include various practices and tools used to communicate in everyday life. The course will also look closely at the impact of social media on journalism and activism, including a dissection of the recent debates on the power of social media to transform these fields.

Social Media Practicum - Sample syllabus