For accessibility in screen readers and to distinguish between simultaneously open browser tabs, you must provide each page with a unique and descriptive <title>. This is used to label the page and will be announced to screen reader users when the page is first loaded.

How it looks

image of browser tab showing page title

The code

<title>NYU | Admissions</title>

The text

Conventionally, context is provided by first naming the page, then naming the site — often with a separator as pictured. Screen reader users with multiple tabs open will now know that this is the admissions page of the NYU website when switching to (or back to) this tab.