Creating Meaningful and Contextual Links

Do the links describe the destination clearly and are they easy to find?

Links should make sense out of context.

When adding links to your website or document, it is important that the links are descriptive and provide informative context for the site visitor. This allows the site visitor to have a better understanding of the link's destination.

Avoid adding links that use ambiguous terms such as "click here" or "read more." Screen readers are able to navigate content by links and skip the content in between. Therefore, screen readers are unable to provide context to a link beyond the linked text - which means multiple "click here" links on a page all appear to be the same.

Screen readers will read the full URL if it is not encoded within text. Therefore, it is best practice to embed the URL within other text.

Best Practices

Create links with descriptive text instead of pasting the URL.

  • Avoid: https://www.nyu.edu/life/information-technology/web-and-digital-publishing/digital-publishing/accessibility.html
  • Use Instead: NYU Digital Accessibility

Create links using descriptive words.

Screen readers cannot provide context to a link beyond the linked text — which means multiple “click here” links on a page all appear to be the same.

Include file type and size if you're linking to a file.

When linking to a file, provide the file type and size as part of the linked text. For example, NYU Identity Style Guide (PDF: 367 KB).