Making Social Media Accessible
Social media is another way users share and receive information. As social media platforms evolve, so must accessibility standards. The areas below reflect a few things to keep in mind when developing and communicating different types of content on social media.
Use camel case for hashtags. Camel case is when the first letter of each word in a hashtag is capitalized (e.g., #AccessibilityIsTheRightThing) Screen readers will insert a space after each word that is in camel case, making the overall meaning easier to understand. For example, the hashtag “#GoViolets!” would be read as two words.
Spell out an acronym the first time it is used. If there is not enough space in a tweet or post, try to use another way of saying the acronym.
Twitter Image Descriptions
For Twitter, turn on the setting that allows for image descriptions. This will enable photos featured in tweets to include descriptive text.
Announcing Video/Audio/Image Content
If your post links to a video, photo, or audio file, be sure to mention this in the tweet. For example, [VIDEO], [PHOTO], or [AUDIO].
If your tweet links to a page that features videos, photos, or audio, include as much descriptive text as possible in your tweet so users have an idea of what to expect upon arrival. Also make sure that the page you are sending users to includes content that has descriptive text, captions, or any other description that can help a user understand the page content.
Always caption videos before posting them to a page. If a social media page is one that represents NYU, it should include captions.
Non-Accessible Link Content
If there is no alternative but to direct users to other sites with content that is not accessible, inform them first by including a short note of what to expect. For example:
- A video does not have captions or descriptive text
- The video will start automatically
- There is an audio file, but not a written version
Include a customer support number or email in your page bio. By providing contact information if a user has a problem with accessing your content can also be of great help to someone who is struggling to digest your online content.