Wondering what courses to take at NYU Florence next semester? We've highlighted a few courses below that are new or that former students highly recommended. These courses provide opportunities to discover lesser known facets of Florence and Italy.
This course will introduce students to social media marketing. Through case studies, interactive sessions, and class exercises, students will learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics.
MKTG-UB 9045-F01 Social Media Strategy
This course will introduce students to social media marketing. Through case studies, interactive sessions, and class exercises, students will learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics. We will study how to develop a strategy for a product or service in social media, how to execute that strategy and how to assess the results. Topics will include choosing appropriate platforms, creating effective and engaging social media content, content management, social listening and creating a social media plan. The course also has a practical component, for which students work in small groups and individually.
Nowadays, social media has taken on an important role in society, and brands and companies are increasingly using them as part of their marketing and brand-building activities. With this added emphasis on integrated social media strategies, there is an unquestionable need for marketing professionals and organizations to have end‐to‐end social media expertise. In this regard social media strategy course is necessary to get a clear perspective on the main challenges brands are facing in the
social/digital/mobile age. The main goal for marketers is to identify opportunities for encouraging, engaging, managing, and leveraging the social interactions that take place between companies and customers through social media in order to create and/or enhance value.
Laura Grazzini is a Research Fellow in Marketing at the Department of Economics and Management at the University of Florence, Italy. Her research interests lie in the areas of consumer behavior, social media
marketing, sustainable consumption and experimental research. She has been a visiting Ph.D. researcher at London Business School and Cardiff Business School.
Writing and representing travel and mobility are crucial mechanisms by which we situate ourselves within the world. This course will reference a wide range of forms—the essay, the journal, the sketchbook, the map, the photograph, the human voice—through which an author represents the thoughts and sensations of mobility.
Italian Sketchbook: Travel Writing and Digital Storytelling
IDSEM-UG 9205 F01 - 2 points
W 3:00 PM - 4:15 PM
Why do we travel? Where do we go and how do we get there? How do we document and remember the places we’ve been?
“Travel dislodges thoughts” argues the photographer Sharon Harper. Indeed when gazing at the images from her series Flight/Flug, a traveler is reminded of the vertiginous view from the window of a high speed train, the landscape blurred by velocity. The train’s movement is projected onto the rolling landscape in a reproduction of the sensation of movement, like staring out a window and letting one’s mind drift.
Writing and representing travel and mobility are crucial mechanisms by which we situate ourselves within the world and are as old as the history of the written word. Furthermore narrating movement is tightly bound not only with public models of collective expression, such as nationality and class, but also with more private conceptions of identity and family.
This course will reference a wide range of forms—the essay, the journal, the sketchbook, the map, the photograph, the human voice—through which an author represents the thoughts and sensations of mobility. We will also explore many different authorial subject positions such as: cartographer, pilgrim, explorer, fugitive, and tourist.
In our study of these forms we will focus on two primary impulses: observation and creation. We will trace how traveling subjects observed and recorded the world as expressions of artistic representation, scientific discovery and comparative sociocultural analysis AND we will focus on the strategies and techniques, in particular the interchange between word and image, employed by authors and artists as we translate these familiar approaches into new digital forms. Italy, and in particular Florence, will serve as the most immediate conceptual and physical context for investigation. We will thus be able to link the textual and visual material studied in the classroom with the world beyond the boundaries of the La Pietra campus.