NYU.edu is organized and presented for target audiences first with easily searched topics, keywords and titles. As a result, content is not necessarily reflective of organizational structure or processes. It is organized in this manner to allow the greatest possible number of people to navigate the site using common sense and basic understanding of web concepts and standards, regardless of their familiarity with the University’s organization.

Image: NYU.edu Channel Page

A simpler way to navigate.

Each channel is structured in a logical top-down manner. Clicking on a channel reveals a breakdown of sub-topics, and clicking on those sub-topics reveals a breakdown of more specific pages in a continuing chain.

The path to that page tracing all the way back to the parent channel appears as a header, allowing easy navigation back to sites that were visited higher up. Through the use of promos, the most pertinent University information, events and sites at a given time should be readily visible on a number of pages.

A goal of NYU.edu is to bridge related content pages, and allow site viewers to navigate between them without being redirected to isolated sites. Individual schools, departments and centers still maintain their own sites which are easily accessible through this new design, but much of the University’s essential information can be accessed through category and content based navigation of the new NYU.edu website.

Topical content (by channel)

Channels and their top-level categories are listed at the bottom of the homepage. This allows site viewers not familiar with NYU.edu a quick and easy understanding of what contents are in which channel.

Each channel serves as an umbrella for information that is specifically-related to that topic. The topically-based navigation is to make information easily accessible to all site viewers. There are currently six Channels: About, Admissions, Academics, University Life, Research, and Global.

Channel pages are the top-most pages in the new site. Immediately beneath the homepage, their main purpose is to highlight the major topics of the channel and call out important information that you need to see.

On the left is information regarding the channel topic, to the right at the top of the page is a highlight. In the center of the page is the channel carousel, highlighting information we think you'll need most.


Navigating the site as a student, faculty member, employee, alumnus, or a community member has never been easier.

There are five "Roles" - content directly associated with the constituents of the university. They are: Students, Faculty, Alumni, Employees, and Community.


One of the major design differences in NYU.edu is the methods to navigate it. The navigation is at the top of the page just below the main header.

Navigation includes the tabbed channels, the role-based navigation at the top of the header, the secondary drop-down navigation, and the left-side subnavigation.

The navigation that defines the page you're on as well as those pages at the same level and most likely sharing important categorical content is the subnavigation in the left sidebar.

NYUHome has taken up a new place at the top of the page along with the Role navigation and the new All NYU Menu, which calls forth links to NYU Schools and global sites.


In Web design a breadcrumb or breadcrumb trail is the part of the navigation that shows you where you are, similar to the fairy tale "Hansel and Gretel".

Breadcrumb trails are often found near the top of Web pages and define both the current location within the site hierarchy as well as primary pages above the current page.

On NYU.edu, there is always a breadcrumb trail just under the navigation at the top of the page to help you get back to the top of the content you're in.

The Footer

Useful Information on Every Page

The footer, which is present on every page, contains the Campus Map, a place to supply the Unversity’s digital communications team with Feedback, access to the University Events calendar, NYU Campuses, and NYU Social Media links.