Our design concept explores the idea of being together at a distance. Positioned at separate ends of the word mark, the half circles maintain a safe distance but each form a part of the entire whole—our community. Public safety measures are a shared responsibility, so it’s our duty as part of the NYU community to not only keep ourselves safe, but each other as well. This word mark is a core element of the visual identity system and acts as a constant reminder to take care of one another on and off campus.

Keep Each Other Safe word mark

The University Relations and Public Affairs design team has created the look and feel for the campaign across our national and international campuses. The following examples are mockups to show how items will look in context around the Manhattan campus.

Units and schools that produce communications promoting more specific protocol can look to the Branding and Design Toolkit page for all necessary resources throughout these unprecedented times.


Example of a general protocol poster in a classroom

Example of a general protocol poster in classrooms encouraging students to be mindful of their own safety and their peers


Example of directional floor arrows in the lobby of Kimmel Center

Example of how directional floor arrows will be used in the lobby of Kimmel Center for University Life


Example of digital signage and wayfinding signage on doors

Example of digital screen encouraging students to be mindful of their health and wayfinding signage on doors


Example of decal advising against large groups in a lounge

Example of decal advising against large groups in student lounge


Example of signage indicating elevator occupancy

Example of signage indicating elevator occupancy