Branding and Design Toolkit
Below are the available design assets that can be downloaded to show your connection to NYU’s Keep Each Other Safe COVID-19 prevention campaign. If you have any questions please contact firstname.lastname@example.org.
The campaign word marks are a core visual element that help to identify the posters and protocol across campus. This familiar symbol reminds the NYU community that we are all in this together when taking public safety measures.
The color palette is primarily derived from NYU violet in order to maintain a sense of familiarity and comfort. A confident pop of neon green is added to make print and digital assets stand out around campus.
CMYK 80 100 0 0
RGB 87 6 140
CMYK 5 9 2 0
RGB 237 229 237
CMYK 88 100 28 43
RGB 48 3 77
CMYK 24 42 0 0
RGB 192 154 217
CMYK 57 0 41 0
RGB 47 237 190
The campaign uses NYU’s established brand typography. Mercury Roman is used to soften the loud nature of Gotham Ultra. Gotham Book acts as neutral body copy across print and digital assets.
Updated September 1, 2021
Iconography is an important part of the campaign branding. Simple, recognizable icons are used to enforce written messaging to create effective signage that’s easy to understand. The icons themselves are always NYU violet, and are used on both lavender and violet backgrounds. Icons are sometimes rotated to create a more dynamic and friendly composition.
Note: Log in to Google Workspace with your Net ID before requesting access to the Icon Library.
Order Custom Signs Through Reprographics
We also provide professional design services for those who have specific signage requests. Please contact Stephen Kaldon in NYU Reprographics for help with custom signage at email@example.com.