Below are the available design assets that can be downloaded to show your connection to NYU’s Keep Each Other Safe COVID-19 prevention campaign. If you have any questions please contact urpa.styleguide@nyu.edu.

Word Marks

The campaign word marks are a core visual element that help to identify the posters and protocol across campus. This familiar symbol reminds the NYU community that we are all in this together when taking public safety measures.

Keep Each Other Safe stacked word mark on violet

Keep Each Other Safe stacked word mark on violet

Keep Each Other Safe word mark on lavender

Keep Each Other Safe word mark on lavender

Keep Each Other Safe word mark banner with web address

Keep Each Other Safe word mark banner with web address

Color Palette

The color palette is primarily derived from NYU violet in order to maintain a sense of familiarity and comfort. A confident pop of neon green is added to make print and digital assets stand out around campus.

NYU Violet
CMYK
80 100 0 0
RGB 87 6 140
HEX 57068c

Lilac
CMYK
5 9 2 0
RGB 237 229 237
HEX ede5ed

Iris
CMYK
88 100 28 43
RGB 48 3 77
HEX 30034d

Lavender
CMYK
24 42 0 0
RGB 192 154 217
HEX c09ad9

Mint
CMYK
57 0 41 0
RGB 47 237 190
HEX 2fedbe

Typography

The campaign uses NYU’s established brand typography. Mercury Roman is used to soften the loud nature of Gotham Ultra. Gotham Book acts as neutral body copy across print and digital assets.

Typographic palette

Iconography

Iconography is an important part of the campaign branding. Simpe, recognizable icons are used to enforce written messaging to create effective signage that’s easy to understand. The icons themselves are always NYU violet, and are used on both lavender and violet backgrounds. Icons are sometimes rotated to create a more dynamic and friendly composition.

Examples of iconography

Two examples of icons properly treated


Design Resources

Design Toolkit

Designers and graphic professionals with NYU may contact Mark Courtney at mark.courtney@nyu.edu for access to our NYU Returns Design Toolkit. The toolkit includes the information provided on this page, as well as our icon library and design templates.

Order Custom Signs Through Reprographics

We also provide professional design services for those who have specific signage requests. Please contact Stephen Kaldon in NYU Reprographics for help with custom signage at stephen.kaldon@nyu.edu.