Consistent use of the Universityʼs visual identity adds to the value of each unit while reinforcing the collective value of the institution. This page provides a comprehensive overview of our brand architecture, logos, lockups, and university seal. To read more on how to properly use some of these elements, visit our Logo Usage, Color, and Typography page.

On This Page

Logos, Lockups, and Seals

All-University Logos

The NYU logo includes the logomark combined with the logotype. Through consistent use, we can create a distinctive visual identity that is easily recognizable and protected against impostors or unauthorized users.

By downloading the logo kit, I agree to the terms of use.

Short Logo

The short version is the primary NYU logo. It is used for central administration business communications, and it is easily recognized at a variety of sizes for both print and digital communications.

NYU short logo

Long Logo

The long version is used for outside audiences, for whom the full name conveys additional information. It is also used if the communication would benefit from a more formal approach.

NYU long logo

Stacked Logo

The stacked version of the logo is used in a few instances when the final size is too small or too large, such as small digital applications or large outdoor flag applications.

NYU stacked logo

By downloading the logo kit, I agree to the terms of use.

School Logos

Each school has three official logo variations (as explained below) that can be used in place of the all-university logos. You can download the schoolʼs logo from the folder below (NetID log in required). Refer to the accompanying School Logo Pages list for more information on each schoolʼs branding.

If you donʼt see the logo you need, please contact urpa.styleguide@nyu.edu.

Short school logo for NYU Wagner

NYU Wagner short logo

Short School Logos

Short school logos use the schoolʼs shorthand name most commonly used by students, faculty, and staff. This version creates a strong graphical mark, is more flexible, and is easily recognized at a distance or in small sizes.

Long school logo for NYU Wagner

NYU Wagner long logo

Long School Logos

The long version, or formal logo, includes the schoolʼs full name and is best used in instances when additional descriptive information will add value to the communication.

Stacked school logo for NYU Wagner

NYU Wagner stacked logo

Stacked School Logos

The stacked version of the short school logo can be used to accomodate more compact locations. 

Degree-Granting Campus Logos

Shanghai

NYU Shanghai logo

Refer to the NYU Shanghai Brand Guidelines when using this logo and other branding elements. For questions concerning the appropriate usage of the NYU Shanghai logo, please contact NYU Shanghai University Communications.

Abu Dhabi

NYU Abu Dhabi logo

Refer to the NYU Abu Dhabi Brand Guidelines when using this logo and other branding elements. For questions concerning the appropriate usage of the NYU Abu Dhabi logo, please contact NYU Abu Dhabi Public Affairs and Communications.

Global Academic Center Logos

NYU has study away sites across the globe. Each location has its own official logo.

You can download your study away locationʼs logo below (NetID log in required). If you donʼt see the logo you need, please contact urpa.styleguide@nyu.edu.

NYU global academic center logo examples

Examples of NYU global academic center logos

Central Administration Office Lockups

Using the all-university logos is the best way to communicate your official connection to the University. For certain instances when it is important for your audience to know the office behind the communications, we have created official office lockups for all NYU offices, departments, and units.

You can download your officeʼs, departmentʼs, or unitʼs lockup below (NetID log in required). If you donʼt see the logo you need, or if you need a logo created for a newly formed office, please refer to our project request form.

NYU central administration office lockup examples

Examples of NYU central administration office lockups

University Seal

The official seal of New York University combines a silver ceremonial “torch of learning,” which is carried in formal academic processions, with a group of four running figures symbolizing effort in the pursuit of learning. The seal carries the Latin motto Perstare et Praestare, which is generally translated as “to persevere and to excel.”

Usage

The NYU seal is not our logo, and it is meant to be used sparingly. It is primarily used for formal university-wide occasions and events like as a stamp on our diplomas or a symbol at commencement ceremonies.

Color Variations

University seal in NYU Violet on light background

University seal in NYU Violet (PMS 2597 C) on light background

University seal in gold on light background

University seal in gold (PMS 872 C) on light background