Frequently Asked Questions
When it comes to representing the University's identity across communications, physical items, and signage, we understand that you may have additional questions that may not be covered on our website. Here we've answered some of the most commonly asked questions we get.
If you have another question that isn't addressed here, please email firstname.lastname@example.org and we will get back to you promptly with an answer.
Can my office or initiative have its own logo?
Separate logos for units, projects, departments, institutes, or centers are unnecessary and add to the complexity and clutter of NYU’s visual landscape.
By using the NYU logo or a school logo, rather than creating a new one, you are instantly tapping into a globally recognized brand identity and a reputation that has been built over NYU’s nearly 200-year history. Separate or unique logos often confuse the audience and your message.
How do I get an office lockup?
If you need a lockup for your central administrative office, please contact Marketing Communications through our service request form. We will promptly get back to you with questions and scheduling.
How can I get guidance on flags, banners, and wayfinding signage?
Interior Signage refers to Interior Directional, Office ID, and Wayfinding.
Exterior Signage refers to Flags, Banners, and Maps.
Marketing Communications has created manuals for both NYU interior and exterior signage. These manuals provide approved brand guidelines, graphic elements, and fabrication materials for all standard interior and exterior signage.
Contact us at email@example.com for access to these documents.
How do I get advice on adding a logo to promotional items?
Every year the New York University name and logo are placed on a wide variety of merchandise—apparel, gifts, and promotional materials—circulated around the world.
The University contracts with the Collegiate Licensing Company to ensure that the New York University name and logo are used appropriately and that merchandise is manufactured under a code of conduct designed to reinforce fair-labor practices.
For more information, visit the NYU Brand Licensing page.
Who do I contact if I have a design or branding project?
All NYU units can reach out to Marketing Communications (MarComm) for help with design and branding projects. Centrally located within the Office of University Relations and Public Affairs, the Office of Marketing Communications is a creative agency that has helped tell the NYU story for decades.
Using strategic content development and tailored creative design, we build integrated marketing campaigns that tell the NYU story and empower our colleagues across the University to reach their goals, from recruitment and retention to communications and rebranding.
Fill out the service request form and we will promptly respond with follow-up questions and scheduling.
Does NYU Marketing Communications charge for services?
While Marketing Communications does not charge for consultations, we do charge for some of our services at rates well below industry standards.
Tell us about your project by filling out our service request form and we will promptly respond with follow-up questions to give you some idea of the cost of our services.
What is a creative brief?
A creative brief is an important tool when starting any creative project. A good brief will outline background information, goals, audience, deliverables, and more. Good strategy at the beginning of a project will allow a creative team to design more effective solutions.
What are the guidelines for email signatures?
The basic advice here is to keep signatures simple. Avoid complex formatting that includes unnecessary graphics, links, and superfluous content like quotes.
For accessibility, describe additional website or social media handles in plain text, then highlight the text and insert an HTML link.
Email Signature Example
Mark H. Courtney
Senior Director Creative and Brand Experience
Office Number: 212-998-6820
Mark’s Identity Group on Google