Social media is one of the most prominent and nimble tools we have for coming together as an NYU community to share breaking news, institutional updates, and points of #VioletPride; celebrate the achievements of our faculty, students, staff, and alumni; mark traditions such as Move-In or Commencement; and highlight the vibrancy of university life on our unique urban campuses.
NYU’s central social media channels—which reach a combined audience of more than two million followers, from prospective students to alumni around the world—are managed by a team within NYU’s Office of Public Affairs. In providing real-time University news and updates as well as messaging from NYU leadership around current events and issues, these channels serve as a resource to other professional communicators who maintain hundreds of additional accounts representing each of NYU’s schools and many key offices, departments, centers, and institutes. And many individual NYUers use their personal accounts to connect with one another, participate in university-wide campaigns, and share their #VioletPride.
Join the Conversation
Sharing user-generated content throughout the academic year is a crucial (and fun!) component of NYU’s social media strategy. Follow us on your favorite platforms to stay up to date on the latest opportunities and campaigns, and make sure to tag the relevant handles and/or use the provided hashtags to participate. You can also email firstname.lastname@example.org to suggest content for the central channels.
Professional Development and Support for Employees
All employees who manage active social media pages on behalf of an NYU entity are invited to join NYU’s Social Media Ambassadors Group, which provides guidelines and tips, industry news and updates, timely content suggestions, and networking and professional development opportunities for communicators working in this field. Members of the group also receive alerts when the University publishes messages that should be amplified broadly across NYU channels.
Additional Resources and Training
- Social media best practices
- Social strategy starter guide (PDF 51KB) (a 101 for opening new accounts or revamping existing ones)
- Digital accessibility tips
- Photography tips (Google Drive folder) for social media (NYU NetID login required)
- Video tips (Google Drive folder) for social media (NYU NetID login required)
For questions on topics not addressed here, email the central social media team at email@example.com.