Two students working on a laptop.

Our Verbal Expression

When so much happens at NYU, how do we show the world—our prospective students, our peer institutions, our alumni, our own NYU community, our cities and beyond—who we are?

On our campuses people converge to learn, collaborate, and make an impact. The NYU community is constantly exploring at the intersections where ideas and people meet, which means we have countless stories to share—choosing these stories and framing them to have the maximum impact is where these guidelines come in.

We can use these resources to help us identify and tell NYU’s stories in a way that captures NYU’s essence and what it represents.

Resources for Choosing and Telling Stories


Elements of Our Verbal Expression

Submit Your Work and Feedback

Have you applied the NYU writing and design styles in your marketing and communications efforts? Do you have feedback regarding the brand guidelines? We’d love for you to share your work and thoughts with us.

Please send your work or feedback to