Writing in Our Style
On This Page: Our Verbal Expression | Elements of Our Verbal Expression
Our Verbal Expression
When so much happens at NYU, how do we show the world—our prospective students, our peer institutions, our alumni, our own NYU community, our cities and beyond—who we are?
On our campuses people converge to learn, collaborate, and make an impact. The NYU community is constantly exploring at the intersections where ideas and people meet, which means we have countless stories to share—choosing these stories and framing them to have the maximum impact is where these guidelines come in.
We can use these resources to help us identify and tell NYU’s stories in a way that captures NYU’s essence and what it represents.
Resources for Choosing and Telling Stories
- Learn about the brand strategy that helps us tell the NYU story.
- Use the NYU Story Creation Worksheet (in the NYU Brand Toolkit) to plan and prioritize the messaging for your content based on the NYU brand narrative platform.
- Refer to our NYU Editorial Guide to ensure you’re writing in the NYU style.
Submit Your Work and Feedback
Have you applied the NYU writing and design styles in your marketing and communications efforts? Do you have feedback regarding the brand guidelines? We’d love for you to share your work and thoughts with us.
Please send your work or feedback to brand@nyu.edu.
