Professional creative and marketing communication resources are available within NYU, many of which are located in the Office of University Relations and Public Affairs. Before kicking off a creative project or outsourcing, you may want to explore our in-house resources and expertise.
Centrally located within the Office of University Relations and Public Affairs, the Office of Marketing Communications (MarComm) is a creative agency that has helped tell the NYU story for decades. MarComm utilizes strategic content development and tailored creative design to produce engaging, informative, actionable, and integrated marketing campaigns.
At NYU, we unify under one voice. In general, NYU Marketing Communications follows The Chicago Manual of Style Online and Merriam-Webster. This guide covers our print and digital editorial style as well as our word preferences. While it is a great place to start, it is not comprehensive. If you have editorial questions, please contact Marketing Communications.
A creative brief is an important tool when starting any creative project. A good brief will outline the project’s background information, goals, audience, deliverables, and more. Marketing Communications provides an editable creative brief template in Google Docs for the NYU community to use and revise to fit their needs.
Refer to our Templates page for more information on Google Workspace and how to use NYU’s document templates.
Digital accessibility is the practice of ensuring that NYU websites, web applications, and digital content can be used by our community members who have a diverse range of hearing, movement, sight, or cognitive abilities.
NYU is committed to supporting an information technology environment that provides individuals with disabilities an equal opportunity to participate in the University’s programs, benefits, and services as their peers without disabilities. This resolve is grounded not only in NYU’s commitment to the inclusion of all members in its community but in the knowledge that accessible digital content generally enhances usability for everyone.
To this end, NYU will undertake efforts to make its websites and digital content accessible to all participants in the University’s programs and activities, including students, faculty, administration, and staff.
The team owns NYU.edu, the University’s central web property and content management system (CMS). All central administrative units and some schools use the CMS to create and maintain their web presence. To help users achieve a successful web presence, Digital Communications provides tutorials and training, site architecture assistance, web design and development, support for the University Events Calendar, and web page content reviews.
The team offers user-centered research, design, and strategy services to help staff and faculty understand their audience and improve the usability of their web presence. Digital Communications also partners with the University’s UX Advisory and Advocacy Group to create a consistent user experience across all NYU products and services.
Global Inclusion, Diversity, Belonging, Equity, and Access (GIDBEA) Related to Branding and Communications
Office of Global Inclusion, Diversity, and Strategic Innovation
NYU’s commitment to building and strengthening a university-wide GIDBEA culture led to the creation of the Office of Global Inclusion, Diversity, and Strategic Innovation (OGI). OGI provides expert consultation, resources, and innovative strategies to help guide the University—and its uniquely global and diverse communities—toward a more inclusive future.
The NYU Photo Bureau offers photographic services to the university community, including portrait sessions, event photo shoots, copyright/licensing, stock photo purchases, and photo archiving. Photo Bureau photographers can be booked for photo assignments on campus, within New York City, nationally, or on any NYU degree-granting campus.
The Photo Bureau curates a free stock image photo bank that contains imagery ranging from student life to campus locations. The Photo Bureau regularly updates its galleries based on internal projects, requests, and presidential initiatives. Images may be used for NYU communications including social media, internal presentations, websites, and videos.
NYU Public Affairs
Through communication with the news media and the external community, the Office of Public Affairs is dedicated to supporting the strategic goals of the University: recruiting the best faculty and the best students and cultivating the University’s research and teaching-and-learning enterprises.
NYU Media Production is the University’s full-service video production unit creating effective and memorable content for NYU’s many audiences. Media Production specializes in numerous types of content including long- and short-form videos for social media, prospective students, current students, alumni, trustees, and donors as well as videos honoring NYU people featured at events large and small. The department also conducts oral histories. The Media Production team has adapted workflows to accommodate current social distancing measures, including remote production.