On This Page: Color | Placement and Spacing | Sizing and Scale | Incorrect Usage | Using Multiple Logos | When to Use Office Logos | Office Logo Configurations and Naming Conventions | New Logos and Lockups

Proper and consistent usage of the logo not only reinforces the University’s collective reputation but lends communications added credibility when used in an appropriate manner. Here, we offer guidance on how to properly use our logos and lockups, common design mistakes to avoid, and specific guidance for offices, departments, and units. If you have any questions, check out our FAQ or reach out to NYU Marketing Communications (MarComm) at brand@nyu.edu. Refer to our logo, lockup, and identity support section for more information on third-party usage rights.

Color

All logos and lockups come in three color variations:

  • NYU Violet (PMS 2597): All logos and lockups should primarily be used in our principal brand color, NYU Violet, on white and light backgrounds.
  • White: Logos and lockups can also be used in white on NYU Violet and darker backgrounds.
  • Black: Logos and lockups can appear in black only for black-and-white and gray scale instances.

Accessibility Note:
Always make sure there is enough color contrast between the logo or lockup and the background to maintain legibility, especially when using photography.

NYU Violet short logo on colored image of Washington Square Park.

Logo in NYU Violet on a full-color image background.

NYU Violet short logo on white background.

Logo in NYU Violet on a white background.

White NYU short logo on NYU Violet background.

Logo in white on an NYU Violet background.

White NYU short logo on colored image of Washington Square Park.

Logo in white on a full-color image background.

Black NYU short logo on gray scale image of Washington Square Park.

Logo in black on a gray scale image background.

Black NYU short logo on white background.

Logo in black on a white background.

Placement and Spacing

Placement

The optimal logo and lockup placement varies depending on your composition as well as your medium.

Print

For print applications like posters and documents, position the logo or lockup along one of the composition’s edges at an appropriate size relative to the rest of the content.

Possible NYU logo placements on a piece of paper: upper-left corner, bottom-left corner, center of upper edge, center of bottom edge, top-left corner, bottom-left corner.

Digital

In digital applications we recommend placing logos and lockups at the top of the screen. Studies show this placement maintains a brand’s recognition and recall. Avoid placing logos at the bottom of the screen.

Email design with NYU short logo placed in the upper-left corner above the headline.

Place a logo or lockup at the top of digital applications like emails.

Email example of NYU short logo incorrectly placed at the center of the bottom edge below main content.

Do not place logos or lockups at the bottom of digital applications.


Spacing (Clear Space)

Clear space is the amount of space around a logo or lockup. In the following diagrams, “x” equals half the height or width of the torch box. Across all logo and lockup versions, there should be at least “x” space surrounding it on all sides.

NYU logo clear space. “X” equals half the height or width of the torch box.

“X” equals half the height or width of the torch box.

If “x” equals half the height of the torch box, there should be at least “x” space around the long logo.

Long logo clear space.

If “x” equals half the height of the torch box, there should be at least “x” space around the short logo.

Short logo clear space.

If “x” equals half the height of the torch box, there should be at least “x” space around the stacked logo.

Stacked logo clear space.

Clear Space Example

Document with NYU short logo in top-right corner with ample amount of space around it.

Adequate Amount of Clear Space

The logo has plenty of room on the page and does not compete for attention with other elements. By maintaining an ample amount of space around the logo, this composition feels balanced.

Document with NYU logo in top-left corner extremely close to document title, with not enough space between the two.

Inadequate Amount of Clear Space

The logo is compressed into the corner of the page with little room between it and other elements. The document’s title is flush with the logo, making the overall composition feel crowded.

Sizing and Scale

Minimum Sizes

Minimum size for print is .25 inches

Print

When using the all-university logos, degree-granting campus lockups, and school lockups in print, the torch box should measure at least .25 inches wide (for the stacked version) or high (for the short and long versions).

When using lockups for offices, departments, units, and global academic centers or programs, the torch box should measure at least .25 inches high.

Minimum size for digital is 30 pixels

Digital

When using the all-university logos, degree-granting campus lockups, and school lockups in digital applications, the torch box should measure at least 30 pixels wide (for the stacked version) or high (for the short and long versions).

When using lockups for offices, departments, units, and global academic centers or programs, the torch box should measure at least 30 pixels high.


Scale

Document with NYU logo in upper-left corner propotional to the rest of the content.

Approproate Logo Scale

Scale the logo or lockup in proportion with the rest of the content.

Document with NYU short logo at the top spanning the width of the page, overpowering the rest of the text. This is not correct scale.

Inappropriate logo scale

The logo or lockup should never be the dominant element in communications—but it also should not be too small.

 

Incorrect Usage

Using logos and lockups in a consistent way is important to maintain the integrity of the brand. Do not alter the logo or lockup in any way. Here are some common mistakes to avoid.

NYU logomark (torch in a box) without the NYU logotype. This is incorrect.

Do not separate the different parts of the logo.

NYU short logo stretched veritcally. This is incorrect.

Do not stretch the logo.

NYU short logo with torch but no torch box. This is incorrect.

Do not remove the torch from the box.

Torch from the NYU logomark with the word “extracurricular” arching over it. This is incorrect.

Do not create other logos using the torch.

NYU logo with the torch enlarged within the box. This is incorrect.

Do not crop the torch in a different way.

NYU Violet logo with a yellow torch. This is incorrect.

Do not make the torch a different color.

Using Multiple Logos

Units, Schools, or the University

When referring to a single unit, school, or the University at large, use only one version of the NYU logo or lockup. Do not use more than one version of the NYU logo or lockup (i.e., short, long, stacked) within the same communication.

Web page with all three NYU logo versions (shot, long, and stacked) in the corners. This is incorrect.

Instead of using multiple versions of a logo or lockup in the same communication...

Web page with one version of the NYU logo in the upper-right corner. This is correct.

…use one version of a logo or lockup.


Joint Programs and Sponsorships

To represent multiple schools participating in a single initiative, use NYU’s all-university (all-u) logo once alongside a list of the participating units.

Sponsored event poster with NYU school lockups across the top (NYU CAS, NYU Dentistry, NYU Tisch, NYU Gallatin, NYU GSAS, and NYU IFA). This is incorrect.

Instead of using multiple school lockups...

Sponsored event poster with the NYU all-university logo in the upper-left corner and school names (CAS, Dentistry, Courant, Gallatin, GSAS, and ISAW) listed in Gotham bold to the right.

…use the NYU logo alongside participant names.

When to Use Office Logos

Office lockups are used in instances when it is important for your audience to know which part of NYU is responsible for a communication. For example, an email newsletter sent out by Human Resources (displayed here).

Questions?
Reach out to NYU Marketing Communications at brand@nyu.edu.

Email example highlighting the NYU Human Resources lockup, located in the top purple banner.

NYU Human Resources lockup used in an email header.

Office Logo Configurations and Naming Conventions

Lockups are structured to communicate central administration affiliation with the University. Therefore, it isn’t necessary to add “Office” in the name that appears in the lockup. For example, instead of “Office of Sustainability,” we use “Sustainability”; instead of “Office of University Events,” we use “University Events.”

NYU Sustainability lockup using the incorrect naming convention: Office of Sustainability.

Instead of “Office of Sustainability”...

NYU Sustainability lockup, using correct naming convention: Sustainability.

…we use “Sustainability.”

New Logos and Lockups


How to Request a New Logo or Lockup

NYU Marketing Communications manages our central brand identity and is available on a consulting basis for visual identity projects and requests. Services include but are not limited to:

  • Lockup kit creation for all degree-granting campuses, schools, global academic centers and programs, offices and departments
  • Campaign, initiative, and event identities

For questions concerning all-university logos, lockups, and identities, contact NYU Marketing Communications through the MarComm Service Request Form.