Consistent use of the Universityʼs visual identity adds to the value of each unit while reinforcing the institution’s collective value. Here is a comprehensive overview of our core identity elements: logos, lockups, and university seal.

All-University Logos

NYU’s all-university (all-u) logos are the University’s broadest forms of representation. They are not affiliated with any specific institutional unit.

By downloading any NYU logos and lockups, you agree to the terms of use.


Short Logo

The short version is the primary NYU logo. It is used for central administration business communications, and it is easily recognized at a variety of sizes for both print and digital communications.

NYU short logo.

Long Logo

The long version is used for external audiences, for whom the full university name conveys additional information. It is also used if the communication would benefit from a more formal approach.

NYU long logo.

Stacked Logo

The stacked version of the logo is used in a few instances when the final size is too small or too large, such as small digital applications or large outdoor flag applications.

NYU stacked logo.

Degree-Granting Campus Lockups

NYU’s degree-granting campuses have unique aspects, but they are ultimately connected to create one NYU. Their lockups reflect this unity.

Abu Dhabi

NYU Abu Dhabi lockup.

Refer to the NYU Abu Dhabi Brand Guidelines when using these lockups and other branding elements. For questions concerning the appropriate usage of the NYU Abu Dhabi logo, please contact NYU Abu Dhabi Public Affairs and Communications.

By downloading any NYU logos and lockups, you agree to the terms of use.

Shanghai

NYU Shanghai lockup.

When using the NYU Shanghai lockup, make sure to use the version above that contains the torch logomark. For communications within China, please contact NYU Shanghai University Communications for guidance.

By downloading any NYU logos and lockups, you agree to the terms of use.

School Lockups

Each school has three official logo variations (as explained here) that can be used in place of the all-university logos. You can download the school’s logo from the Google Drive folder (NYU NetID log-in required). Refer to the accompanying school-specific branding list for more information on each schoolʼs branding.

If you can’t find the lockup you need, please contact Marketing Communications (MarComm) through the MarComm Service Request Form.

By downloading any NYU logos and lockups, you agree to the terms of use.

School-Specific Branding Sites

Visit the NYU Langone Health Brand Center for Long Island School of Medicine and Robert I. Grossman School of Medicine branding guidance. 

Short School Lockups

NYU Wagner short lockup.

Short school lockups use the school’s shorthand name most commonly used by students, faculty, and staff. This version creates a strong graphical mark, is more flexible, and is easily recognized at a distance or in small sizes.

Long School Lockups

Robert F. Wagner Graduate School of Public Service long lockup.

The long version, or formal lockup, includes the school’s full name and is best used in instances when additional descriptive information will add value to the communication.

Stacked School Lockups

NYU Wagner stacked lockup.

The stacked version of the short school lockup can be used to accommodate more compact locations such as social media profile images.

Global Academic Center and Program Lockups

Each NYU global academic center and program offers a distinct experience, but wherever you are within the global network, you’re always at NYU. Their lockups illustrate this fundamental connection.

Download global academic center and program lockups via Google Drive (NYU NetID log-in required). If you can’t find the lockup you need, please contact Marketing Communications through the MarComm Service Request Form.

By downloading any NYU logos and lockups, you agree to the terms of use.

NYU global academic center and program lockup examples.

Examples of NYU global academic center and program lockups: NYU Accra, NYU Buenos Aires, NYU Florence, and NYU Washington, DC.

Office Lockups

Using one of the all-university logos is the best way to communicate your official connection to the University. However, we created official lockups for all NYU offices and departments for certain instances when it is important to specify the individual entity behind the communications.

All NYU offices and departments have a lockup to help them maintain a strong connection with the NYU brand. Download your officeʼs or department’s lockup from the Google Drive folder (NYU NetID log-in required). If you can’t find the lockup you need, or if you need a lockup created for a newly formed unit, please contact Marketing Communications through the MarComm Service Request Form.

By downloading any NYU logos and lockups, you agree to the terms of use.

NYU office lockup examples.

Examples of NYU office lockups: NYU Information Technology, NYU Dining Services, NYU Sustainability, NYU Bookstore, NYU President’s Global Council, NYU University Events, NYU Undergraduate Admissions, and NYU Graduate Admissions.

University Seal

What Our Seal Represents

Our university seal is not our logo but a more formal representation of the NYU identity. It is used in very select instances.

The university seal, created circa the late 19th century, is composed of five emblems that embrace NYU’s goals and traditions: the NYU name, the institution’s founding year in Roman numerals, the university motto, four runners, and the Statue of Liberty’s upheld torch. The placement of the motto—perstare et praestare, to persevere and to excel—under the depiction of classic runners represents the continued pursuit of academic excellence, and Lady Liberty’s torch signifies NYU’s commitment of service to New York City.

When to Use

The university seal should be used only

  • on official documents such as diplomas and corporate contracts or
  • through licensing agreements maintained at the NYU Bookstore.

All additional usages of the university seal should be reviewed by NYU Marketing Communications.

Access and Review Requests

Please contact Marketing Communications through the MarComm Service Request Form for access to the university seal and to request a review.

Color Variations

University seal in three color variations: NYU Violet, white, and gold.

Seal color variations: NYU Violet on light background, white on NYU Violet background, and metallic gold (PMS 872 C) on white background.

Clear Space

University seal clear space is at least half a seal width of space between itself and other elements.

There should be at least half a seal width of space between the university seal and other elements.

Minimum Sizes

The university seal minimum size for print (1 inch) and digital (100 pixels) applications.

Minimum width in print media: 1 inch. Minimum width in digital applications: 100 pixels.