Before You Begin
Here, you will find resources to help you bring all the elements of the NYU brand together in your own communications.
Step 1. If you are not already familiar with the Content Strategy and Brand Guidelines, you may want to start there.
Step 2. For larger projects, the NYU Creative Brief Template will help bring all of your stakeholders into alignment.
Step 3. For individual communications and stories, the NYU Story Creation Worksheet provides steps for incorporating the brand pillars and personality traits.
Step 4. The channel guidelines will help you tailor your content and strategy for different platforms.
Download the NYU Brand Toolkit for everything you need to start using the NYU brand, including our logos, color palette, graphics, strategic worksheets, Brand Guidelines (PDF), and Content Strategy (PDF).
NYU Creative Brief
Use this template to outline background information, goals, audience, deliverables, and more.
NYU Story Creation Worksheet
Use this worksheet to plan and prioritize the messaging for your content based on the NYU brand narrative platform.
Every communications channel comes with different requirements, best practices, and challenges. These channel guidelines, created by experts across the University, will help you select the right channel for your communications needs and tailor your content for the best impact.