Undergraduate Search Campaign

Project Overview

NYU’s Undergraduate Search Brochure—and accompanying digital ads—is the first university touchpoint for many prospective students. Through a strategic engagement with the Office of Enrollment Management, and in support of NYU’s recruitment efforts, we developed and created a print brochure that is bold in its design and engaging in its copy. We parlayed the brochure into the digital space, translating finely tuned branding into eye-catching digital ads.

The Challenge

Pack the entire NYU experience—academic, global, professional, social, personal—into one attention-grabbing and trajectory-altering campaign that shows prospective undergraduate students why NYU is not just another place to pursue a degree, but THE place to pursue a degree.

The Solution

We leveraged NYU’s brand identity to create a bright and energetic design system that stands apart from peer institutions, motivates a second, third, and fourth look, and drives prospective undergraduate students to engage with the University. Polished, high-contrast images support punchy, sharp content that is deftly crafted from a deep well of institutional knowledge. Custom-built digital ads that combine these elements share NYU’s unique brand and unparalleled opportunity with a global audience.  

Services

• Visual design and branding
• Digital and social media marketing
• Content strategy and development
• Photography and video production