Recommended Reading

One of the most popular questions we get from content authors is where they can find more information on the topics we talk about. On this page, you can find suggested reading (and watching) to learn more about topics relevant to you as a content author. This shouldn't be considered a complete list of all resources on these topics, but rather a helpful place to get started. If you think a topic or must-read article is missing, let the CMS Team know. CMS (Adobe Experience Manager)

Getting Started Best Practices (Google Doc) (CMS Training Team)
All the must-know information for new content authors including helpful links, accessibility tips, and digital asset basics.

Key terms: accessibility, best practices, cms, digital asset management

Content Strategy Best Practices (Google Doc) (CMS Training Team)
Guiding questions for content authors to help as they create and review content.

Key terms: best practices, cms, content strategy

Blank CMS Templates (Printable PDF) (CMS Training Team)
Use these printable PDF templates to sketch out designs for your CMS pages.

Key terms: cms, design, ux


NYU Google Analytics (Analytics Support Team)
Resource page for NYU's self-service analytics tool that provides analytical data on content pages within and its subdomains.

Key terms: analytics

Google Analytics Help Center (Google)
Browse getting started, troubleshooting, and best practice topics through Google's official help center for Analytics.

Key terms: analytics, training, troubleshooting

Content Strategy

4 Ways to Avoid Sloppy Copy on Your Website (OHO Interactive)
Copy is an important aspect of your overall content strategy. This article provides easy to follow suggestions on how to keep your copy fresh.

Key terms: best practices, content strategy, copy, copywriting

User Experience & Usability

Essential UX & Usability Principles (Google Doc) (CMS Training Team)
All the must-know user experience design and usability principles for content authors, including real examples of CMS pages and recommended components.

Key terms: best practices, usability, ux, writing

Don Norman on the term "UX" (Nielsen Norman Group)
In this video, Don Norman, a pioneer in the field of user experience (UX), offers some insight on the term and what it means.

Key terms: ux

10 Usability Heuristics for User Interface Design (Nielsen Norman Group)
This article is a great introduction to Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.

Key terms: usability 

Usability 101: Introduction to Usability (Nielsen Norman Group)
This article is a great introduction to the topic for newcomers outlining the what, why, how, when, and where of usability.

Key terms: usability 

UX Mapping Methods Compared: A Cheat Sheet (Nielsen Norman Group)
This article is a great introduction to four popular UX mapping methods: empathy mapping, customer journey mapping, experience mapping, and service blueprinting. Not all mapping methods are right for every situation, so it's helpful to know how each can be used.

Key terms: customer journey mapping, empathy, empathy mapping, experience mapping, research, service blueprinting, usability, ux

Empathy Mapping: The First Step in Design Thinking (Nielsen Norman Group)
Empathy mapping is an important visual tool in helping teams align with user needs and identify areas of opportunity. This article offers a more in depth introduction to how empathy maps are designed and used.

Key terms: empathy, empathy mapping, research, usability, ux

Updated Empathy Map Canvas (XPLANE)
Empathy maps help teams develop a deeper understanding of their users' needs and helps them improve, amongst other things, their user experience. This article shares some history and useful tips for a popular version of the empathy map that has been featured by the Stanford D School and Harvard Business Review.

Key terms: empathy, empathy mapping, research, usability, ux

Writing for the Web

Be Succinct! (Writing for the Web) (Nielsen Norman Group)
Reading habits for reading print versus web copy are very different, are you writing for the right audience? This article highlights three ways you can optimize your web copy.

Key terms: best practices, content, writing

What is plain language? (Plain Language Action and Information Network)
The Plain Language Action and Information Network (PLAIN) is a cross-department government group that supports and advocates the use of clear communication. While their site is mainly focused on government-specific content, they have helpful information on better defining plain language.

Key terms: best practices, content, plain language, writing

Plain Language Is for Everyone, Even Experts (Nielsen Norman Group)
This quick video talks about the benefits of plain language for both consumers and organizations. For more in depth reading on the topic, follow the article link that accompanies this video.

Key terms: best practices, content, plain language, writing