Below is a quick-start guide for locating your page data within Google Analytics' Univeral Analytics user interface. Please note that Google is phasing out Universal Analytics (UA) properties in favor of its newest iteration, Google Analytics 4 (GA4).  Data will stop being added on July 1, 2023 and access to historical data may be removed as early as January 2024. 

This help information will only be relevant while UA properties are available. Please check back for tips to get started with the GA4 user interface in the summer of 2023. In the meantime, please review our GA4 Help Resources.

Refer to the Google Analytics Universal Analytics Help Center for more comprehensive tutorials and guidelines for how to use Google Analytics.

Finding your way around Analytics

Use your NetID and Password to login to Google Analytics.

After you log in, you will arrive on the Google Analytics home screen and see an aggregate view of data for all pages of

This screen reports on data over the last 7 days, and displays number of users, sessions, bounce rate, session duration, as well as information on the number of active users currently on the website.

It also provides top-level information about how users arrive on

Google Analytics Home Screen

Google Analytics home screen displays aggregate data about all of

Report Navgiation

The Report Navigation menu is the list of report categories on the left-side of the screen. Categories include:

  • Real-Time: this report includes data on active users
  • Audience: this report provides demographic information about site users
  • Acquisition: provides details on how users arrive to, including campaign information (such as UTM parameters)
  • Behavior: breaks down the performance of site content, site speed, and event tracking (e.g. specific site actions such as clicks or downloads)
  • Conversions: eCommerce related activities and goal attribution
Google Analytics provides many reports, accessible on the left-side menu.

Use the Report Navigation menu to find data on website performance, audience, and user acquisition

Throughout these tutorials, you'll see references to reports like this: Acquistion > All Traffic. This is a shorthand meaning, "the All Traffic report in the Acquisition category."

Viewing your page data

To view your own page data, or data on a section of pages you edit, first click on the Behavior report category.

The report navigation menu will expand with behavioral report options.

The behavior tab is located on the left-hand menu

Behavior reports provide data on the number of views your page receives, and more.

Option 1: Filter page results

Click on Site Content > All Pages.

The table will refresh with page performance data. It is organized by most trafficked pages to least trafficked page.

To see your page's data, type or paste your page path into the search bar on the right-hand side above the main data table.

Navigate to your pages by clicking on Behavior in the left-hand tab and click "All Pages"

Find for your page data by pasting the page path into the search bar.

A note on page path formatting

URLs are comprised of three main parts: the protocol (http://), the domain (, and the path (/your-page-here). Do not include the protocol (http://) or the domain name ( in your page path search.

Examples: Suppose you want to find data for the DigiComm Analytics landing page.

  • Searching for "/employees/resources-and-services/media-and-communications/digital-communications/analytics.html" and including .html at the end of your page path will return data for a single page, in this example, the Analytics landing page.
  • Searching for "/employees/resources-and-services/media-and-communications/digital-communications/analytics" excluding .html in your path returns data for the landing page and its child pages.
  • If you do not see data for your page, expand the date range located at the top right of the page.

Option 2: Navigate through Content Drilldown

From the Behavior report, click on Site Content > Content Drilldown.

Pages are displayed according to the's navigation hiearchy.

Click through the directory to your desired page, as you would if you were clicking through the website to locate your page.

For example, if you were trying to find page data for the Analytics service page, you would "drilldown" through the following directories:

  • /employees/
  • /resources-and-services/
  • /media-and-communications/
  • /digital-communications/
  •  analytics.html


Navigate to your pages by clicking on Behavior in the left-hand tab and click "Content Drilldown""

Find your page data by navigating down through the directory.

If you have questions on how to locate or interpret your page data, please contact the Analytics Support team.