Explore common terminology within Google Analytics. Additional glossary terms are available in the Google Analytics (GA4) Help Center.

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  • Average Time on Site: How much time an average user spends looking at a website, or the average session length.
  • Average Time on Page: How much time an average user spends looking at a single page; users who bounce from the page are not included in this calcuation.


  • Bounce Rate: The percentage of single-page visits where a visitor entered and left a site from the same page (this would mean that the entrance and exit pages for that visitor were the same). A low bounce rate indicates a visitor continued viewing content on other pages.


  • Entrance Page: Also known as a landing page, this is the first page viewed in each session.
  • Entrance Rate: The percentage of users who began their session from a specific page.
  • Exit Page: Last page viewed in each session before a visitor leaves the site.
  • Exit Rate: The percentage of users who exit the website from a specific page.


  • Hit: Any successful request to the web server from a visitor's browser for any type of file, such as images, media, scripts, etc; therefore a single page can cause many hits.


  • Pageviews: the total number of pages viewed, or number of times a page was loaded in a browser.
  • Pages/Visit: How many pages (on average) were viewed per visit.
  • Property: A sub-component of an Analytics account that determines which data is organized and stored together.


  • Session: A series of clicks on the site by an individual visitor during a specific period of time. A session is initiated when a visitor first arrives at a site and it ends when the browser is closed or there is a period of inactivity. Session quantities will vary to some degree based on what type of visitor tracking method is employed.


  • Unique Visitor: A unique user who has landed on a website for the first time.


  • View: A view or reporting view is a subset of an Analytics account property that can have its own unique configuration settings. Pages on NYU.edu are contained in one view.