Analytics

Please Note: Google is phasing out the former version of Google Analytics, Universal Analytics (UA), in favor of its newest iteration, Google Analytics 4 (GA4). While NYU-Google Analytics UA properties have now stopped displaying new data, GA4 property users have received access and can continue finding new metrics there. 

The NYU Analytics Support team will continue to provide more information about the GA4 migration to impacted users.  If you have any questions, please email our team.

NYU CMS Users

Full-time faculty and staff with active accounts in NYU's web content management system (CMS) are eligible for access to the shared NYU view in Google Analytics.

School Web & Enterprise Application Teams

School and enterprise web application teams can request to have a Google Analytics property created and shared.  This not only grants access to the primary website but also grants access to a roll-up view to see how that website connects with other NYU websites and web applications.

Special Considerations

Considerations will be made for employees, contracted vendors/affiliates, and graduate students who may not be regular on-going members of a web or web app team but hold positions involving data analysis. Existing employees who have NYU-Google Analytics access may sponsor temporary accounts for these individuals and must take full responsibility for their actions within the service, including data exports and creation of shared assets.

Google Analytics 4

If you have received access to a new Google Analytics 4 (GA4) property or are curious to learn more, Google has provided some helpful resources.

• Access support articles on the Analytics Help Center. Here are a few specific articles we think may be useful:
  
  • Navigating the GA4 user interface
    
  • Understanding GA4 Reports
    
  • Common reporting solutions in GA4
  • Understanding the difference in metrics between UA and GA4
  • You may also use the Search within Google Analytics for help
• Free online courses from Google Analytics Skillshop
• Google Analytics Youtube channel

Universal Analytics
(historical as of July 1, 2023)

Please note that Google is phasing out Universal Analytics (UA) properties. As of July 1, 2023, new data is no longer processed in UA, and access to historical data will be removed July 1, 2024. This help information will only be relevant while UA properties are available.

• If you are new to Google Analytics, check out our Tips for Getting Started
  
• Google provides a number of Universal Analytics articles in their Help Center that we think may be useful
• We also recommend viewing Google’s Analytics Academy videos, which are available free of charge and provide a comprehensive overview of how to use Google Analytics' Universal Analytics version