Viral Violets

Social Media Ambassadors

NYU #ViralViolets are alumni who actively use social media and want to serve as social media ambassadors for the University. #ViralViolets is an exciting opportunity to support and promote NYU, the NYUAA, and its programming online; alumni can connect any or all of their social accounts to the platform, share content, earn points, and win prizes. You can sign up to be an ambassador and connect your social media accounts at

Once you are signed up, you will earn points and win prizes by sharing content from the Content Library, posting to your social media accounts through the #ViralViolets platform, and recruiting other alumni as ambassadors. We will send you occasional emails with content updates, but be sure to check the site often as new content is added regularly!

Top 10 Ways to Earn Points

To learn how you can earn points and prizes as a Social Media Ambassador, watch the video below, check out the list below, or visit

  1. Sign up
  2. Log-in: Log in to Social Toaster each day to see the latest content
  3. Connect: Connect all of your social accounts (Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube) to the Social Toaster platform
  4. Like, Follow, Subscribe: Earn points for liking, following, or subscribing to @NYUAlumni on Facebook, Twitter, Instagram, and YouTube
  5. View or Open, and Share: Share a post from the Content Library, or via an email received from #NYUViralViolets. You even earn points for opening the email.
  6. Like and Comment: Visit the Social Feed on Social Toaster to see all @NYUAlumni content and Retweet, Like, or Comment
  7. Tag and Hashtag: Write and publish a post or tweet through Social Toaster using #NYUAlumni, #VioletPride, #ForeverViolet, or #ViralViolets or mention @NYUAlumni
  8. Encourage Interaction: Earn points for each person that clicks on your shared link; retweets or likes your tweet; or likes or comments on your LinkedIn or Instagram post
  9. Recruit a Friend: Ask your friends to join using a unique link. If they accept, you will earn 100 points for each recruit
  10. Visit Visit the alumni website from the Social Toaster platform