Derek Sandhaus will lead a discussion on Chinese spirits and share how alcohol, specifically baijiu, has impacted Chinese culture.

Photo of Derek Sandhaus holding a glass of baijiu
Derek Sandhaus

Have you heard of baijiu? If not, you are not alone. Originating in China, baijiu is the world’s most consumed alcohol that has yet to become popular in the West. On Friday, March 29th from 3-5 p.m., NYU Steinhardt’s Nutrition and Food Studies Department will host author and Baijiu educator, Derek Sandhaus, for a lecture and guided baijiu tasting.

For thousands of years, alcohol has shaped and been shaped by Chinese culture. It has influenced religion and art, philosophy and politics. It has helped bring together adversaries and brought about the downfall of kingdoms. Sandhaus will lead a discussion on Chinese spirits and share just how alcohol, and specifically baijiu, has impacted Chinese culture. Sandhaus will also highlight what makes the Chinese spirit different from its Western counterparts, describe how it is traditionally consumed, and explain baijiu’s place on international bar shelves.

Sandhaus is the director of baijiu education at Ming River Sichuan Baijiu and author of several books on Chinese history and culture, including Baijiu: The Essential Guide to Chinese Spirits and a forthcoming book on Chinese drinking culture, Drunk in China.

The event will take place on New York University’s Washington Square Campus at 411 Lafayette Street. RSVPs are required. Interested students can RSVP at Journalists interested in attending should RSVP to

NOTE: This event is restricted to students who are 21 years of age and over only. Proper identification is required and will be checked upon entry to the event.

About the Steinhardt School of Culture, Education, and Human Development
Located in the heart of New York City’s Greenwich Village, NYU’s Steinhardt School of Culture, Education and Human Development prepares students for careers in the arts, education, health, media and psychology. Since its founding in 1890, the Steinhardt School's mission has been to expand human capacity through public service, global collaboration, research, scholarship, and practice. To learn more about NYU Steinhardt, visit

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Jordan Bennett
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