YouMe Lin (GAL '18)
Head of Brand and Community, Naadam, and the Founder of NYU.Fashion

What that means:
"Naadam is an ethical and sustainable clothing company that produces high quality cashmere products while preserving the nomadic lifestyle behind our Mongolian goat herders. I am in charge of the company’s social strategy sector, influencer marketing, partnerships, and events. In short, I am responsible for building a strong community around the brand and pushing out its message in the best light possible."

Most rewarding part of the job:
"I love working for a brand that has a really powerful narrative and using that to empower other people and brands in the fashion industry through unparalleled products and high standards. My favorite part about my job is that I get the opportunity to wear different hats and manage multiple projects at once. Being in a fast-paced industry, my day-to-day tasks vary and I love how unpredictable and exciting my role is. I am all about pushing through my limits and seeking new challenges."

Best part of studying at NYU:
"When I first transferred to NYU, I was actually a very shy individual until NYU.FASHION came along. NYU.FASHION is a fashion publication I founded during my sophomore year of college and it has truly transformed me into a much more outgoing person. I began to realize that people were actually really interested in what I was doing. As a result, I was able to connect with a lot of like-minded people and build a community out of it. It was definitely one of the most rewarding and life-changing experiences of my life and I have the best team on this planet.

"In addition, being a Gallatin student was a very unique experience in itself. It helped me define who I am as a person and what I want much sooner. I got the opportunity to create my own concentration and become my own teacher at times. Studying at Gallatin is truly a one-of-a-kind experience which pushes students to be very self-motived and disciplined. Though it took a while for me to get used to, and I found it challenging at times given the amount of creative freedom I had, I am very grateful for the experience."

What’s next:
"I'm launching an exciting media platform—coming out later this summer—called 20s. It's an innovative storytelling platform that serves as an outlet for 20-somethings, just like us, to voice real successes, raise concerns, and share experiences of their lives through authentic content. I cannot wait to share this exciting project with everyone! I also launched my own website"

Advice for current students:
"The key is to focus on self-growth and become the best version of yourself by being your own competitor instead of comparing yourself to other people. Find your true potential and a strategy that works best for you—we all have to start somewhere. At the end of the day, we are the creator of our own reality and we are capable of doing anything we put our mind to."

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