Sports Educator, Sports Analytics Expert, and Former PepsiCo Executive, Vince Gennaro, will lead the Tisch Institute in the enhancement and expansion of its offerings to develop and implement an overarching strategic plan.

Vince Gennaro
Vince Gennaro

The NYU School of Professional Studies (NYUSPS) has named Vince Gennaro as the new associate dean and clinical associate professor of its Tisch Institute for Sports Management, Media, and Business. In this role, Gennaro will lead the Tisch Institute in the enhancement and expansion of its offerings and will work closely with NYUSPS Harvey J. Stedman Dean, Dennis Di Lorenzo, to develop and implement an overarching strategic plan.

A passionate sports educator and baseball analytics expert, Gennaro is the author of Diamond Dollars: The Economics of Winning in Baseball; serves as a consultant to Major League Baseball teams; and hosts a weekly national radio show, Baseball—SABR Style, airing on SiriusXM radio. Most recently, he served as the director of the sports management graduate program at Columbia University. Additionally, Gennaro is the president of the Society for American Baseball Research (SABR), and the architect of the Diamond Dollars Case Competition series, a forum that connects students from across the country with MLB team and league executives, and provides a unique learning experience as well as professional networking opportunities.

“I am delighted that Vince Gennaro will be joining NYUSPS in this critical role,” commented Dean Di Lorenzo. “His extensive and esteemed career in business and education, combined with his passion for sports, assure me that he will lead the Tisch Institute’s well-respected programs to even greater heights and continue to position the School as a thought leader in this growing and evolving industry.”

Prior to becoming involved in education, over a 20-year span, Gennaro held senior-level positions in marketing, sales, and operations at PepsiCo, including serving as president of Pepsi’s fountain beverage division, where he successfully managed a billion-dollar bottling business. Earlier in his career, he led an entrepreneurial startup to purchase a franchise in the Women’s Pro Basketball League—the forerunner of today’s WNBA—and served as its president and general manager. Gennaro earned an MBA from the University of Chicago.

“Vince Gennaro will bring a wealth of expertise and an important understanding of the multi-faceted sports business that is required to lead and to grow a program of this caliber. The breadth and depth of his knowledge and his industry connections will allow the Tisch Institute for Sports Management, Media, and Business to continue to enhance its curriculum and relationships to best serve the needs of the future leaders of this rapidly evolving field,” noted Jonathan M. Tisch, chairman and CEO of Loews Hotels & Co. and co-chairman of the Board, Loews Corporation. Mr. Tisch, who also is a co-owner of the New York Giants, was a participant in the search process for the new associate dean.

About the NYU School of Professional Studies Tisch Institute for Sports Management, Media, and Business
Through interdisciplinary curricula, internships, unsurpassed industry connections, alumni-student mentorship, applied research, individualized advisement, a dedicated and accomplished advisory board, and faculty members who are experts in their fields, the NYU School of Professional Studies Tisch Institute for Sports Management, Media, and Business provides the pathway to help students meet their professional goals in the sports business industry.

The Tisch Institute's graduate and undergraduate degree programs, and Career Advancement courses provide a top-notch education and the opportunity to meet and to network with industry leaders. Its location in New York, home to more sports teams, leagues, and media outlets than any other metro area in the country, offers the perfect setting for gaining a comprehensive overview of the complexities of the business. The Institute’s renowned, highly attended professional conferences and events provide an unparalleled opportunity to learn from leaders in their fields. For more information, visit

About the NYU School of Professional Studies
Established in 1934, the NYU School of Professional Studies ( is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Hospitality and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.

More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates over 5,000 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by nearly 28,000 Professional Pathways enrollments in Career Advancement Courses and Diploma Programs. The School’s community is enriched by more than 31,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit

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