Wanted: Bigfoot. Reward: $10 Million.

NYU anthropology professor Todd Disotell just added two unexpected titles to his resume: Bigfoot expert and reality TV host. As a scientific consultant for the Spike TV series 10 Million Dollar Bigfoot Bounty—which he co-hosts with former "Superman" Dean Cain—Disotell works with nine teams of monster hunters competing to find physical evidence of Bigfoot, defined as a previously undiscovered non-human primate. He employs a portable lab to analyze DNA from hair or feces collected by contestants—and most often identifies its true source as a bear, say, or a deer. Could Bigfoot really be out there? Disotell is skeptical, but he points out that the methods he uses on the show are the the same ones many scientists use daily in their DNA research on real-world plants, bacteria, and animals—including primates like us.