The pageantry accompanying the 2014 Super Bowl—played at MetLife Stadium in the Meadowlands—promises to bring a wave of tourism and business to both New York and New Jersey. Robert Boland, academic chair of the Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management in the School of Continuing and Professional Studies, tells us how this revolutionary idea came to fruition and how NYU's own students will use the experience as a "laboratory for learning."