WHAT: As leading corporate communicators and experts in the field of public relations, New York University professor John Doorley is available to discuss Reputation Management: The Key to Successful Public Relations and Corporate Communication, his new how-to book on public relations and corporate communications that tie together the various disciplines therein with the thesis that reputation can be measured, monitored, and managed.
This new book provides a field-tested guide to core challenges in managing the ways organizations engage their stakeholders to protect, maintain, and enhance reputation. Each chapter is fleshed out with real-world experience, and the book effectively blends scholarly and professional perspectives on reputation management.
The Master of Science in Public Relations and Corporate Communications program at the NYU School of Continuing and Professional Studies (www.scps.nyu.edu) is rooted in a tradition of excellence and innovation. In 1923, NYU offered the very first course on the topic of Public Relations, taught by Edward L. Bernays, the modern-day “father of public relations”.
INTERVIEW OPPORTUNITIES: John Doorley is an academic director and clinical assistant professor at NYU’s M.S. in Public Relations and Corporate Communication program at the School of Continuing and Professional Studies. Professor Doorley is an expert in reputation management and former head of corporate communications for Merck & Co when the company was on virtually every “Most Admired” list.