The Client, MetroNaps, Will Choose the Winning Campaign Following Each Group’s Presentation

The two-week “Apprentice”-like competition between seven New York University undergraduate students and seven advertising agency professionals comes to a head this Friday when both groups present their creative proposals to the client and a “winner” is chosen.

The competition placed select students within NYU Steinhardt’s Communication Studies Program within Source Communications, a national advertising agency located in Hackensack, N.J., where they devised and developed an advertising campaign for MetroNaps, a company touting nap pods. At the same time, a creative team from Source worked on their own pitch to the client.

  • What: “The Fresh Factor® Challenge - Homogenize Nothing” advertising campaign competition between NYU students and seasoned advertising executives to win a new business account.
  • Where: MWW Communications, 1212 Avenue of the Americas, 5th Floor, Between 47th and 48th Streets
  • When: Friday, January 14, 2005, 11:30 a.m. - 1 p.m. Teams present pitches to MetroNap; 1 p.m. MetroNaps selects advertising campaign

Media wishing to attend any or all portions of the presentations should contact Jennifer Zwiebel, NYU Steinhardt, 212-998-6797, or Joana Casas at 212-966-9000, 347-210-4176 (cell),

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