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November 26, 2007

Summary: Drinks with “lower” alcohol content are produced in each of the major beverage alcohol categories (beer, wine, and spirits). The existence of such drinks points toward an interest on the part of the beverage alcohol producers to provide an expanded range of choices reflecting consumers’ lifestyles, health-consciousness, price sensitivities, as well as tastes. This report examines lower alcohol beverage (LABs) from the perspectives of the beverage alcohol producers, governments, and consumers. It provides an overview of the types of LABs available, identifies trends, and reviews relevant research.

Posted by Gary Holden at November 26, 2007 5:12 PM