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R.E.A.L. Workshop Series

NYU Social Entrepreneurship Program R.E.A.L. Workshop Series:
Realistic Entrepreneurial Actionable Learning

2014 - 2015 Workshops:

  1. Do It Yourself PR for Startups & Social Enterprises

    Presented by: Marissa Feinberg, Co-Founder, Impact Hub NYC
    Date: September 15, 2014

    YOU WILL START WITH BASICS: What is PR? // Why PR? // Who can do PR? // What will the media write about?
    YOU WILL LEARN THE MARKET VALUE OF PR: Who should do PR? // How will PR help my business? // Who is my target media? // How do I approach the media? // Media Training 101 // Where social media fits in
    YOU WILL ALSO LEARN SOPHISTICATED TECHNIQUES: How to create news when your product remains the same // How to think like a journalist // PR tactics, from the RELEASE to targeted outreach // Media follow up // Media & relationships // Improving PR skills
    FIND OUT WHERE PR MEETS INNOVATION & SOCIAL ENTERPRISE: PR & Innovation - How to leverage PR and be an industry game changer

  2. So You Say You're a High Performing Team? How to Harness the Power of "Us" to Truly Deliver High Impact

    Presented by: Molly Tschang, Director, Consulting, Cisco Systems
    Date: September 24, 2014

    High smarts (IQ) don’t predict team success. Conflict is core to innovation. Relentless levels of change abound. It’s more art than science. Learn how your team can comes together to more powerfully advance your social cause.
    By working as a collective system, and influencing a ‘we-centered culture’ and atmosphere of co-responsibility for success, higher functioning teams are able to realize greater social impact. When you leave this highly interactive session, you will have a deeper understanding of team relationship dynamics and how the “how” of creating teams sets the bar for the “what” the teams can accomplish. Attendees will be able to create a Team Alliance, a team contract, for more conscious, intentional interaction to support your team’s desired outcomes.

  3. Elevator Pitches Have Their Ups and Downs

    Presented by: Jonathan Lewis, Founder, Social Entrepreneurship Clinic
    Date: October 22, 2014

    If you can’t (or won’t) raise money, you can’t be a social entrepreneur. Your social mission deserves it. Your social venture requires it. Nonetheless, fundraising mystifies, if not terrifies, most social enterprise leaders. In truth, fundraising for both for-profit and nonprofit social ventures is a simple, learnable skill. If you can talk, you can raise social impact money. Fundraising means understanding, appreciating and respecting funders and the nature of their risk-taking. Figure out why funders say No, and how your values and their personal idiosyncrasies affect decisions. This session covers hard-edged fundraising tips, including the non-pitch pitch, the pre-pitch non-planning period and the post-pitch phase targeted at impact investors and/or individual donors. The curriculum does not cover foundation fundraising, grant-writing or corporate CSR.
    Special resource document distributed: Fundraising Mastery for Change Agents

  4. Turning 50? It’s time to launch your own business!

    Presented by: Victor d'Allant, Founder & CEO, Dallant Networks
    Date: November 7, 2014

    Half of new businesses are launched by entrepreneurs in the 45-64 age group. So if you are bored at the office or going through a mid-life crisis (or both), now is the time to launch your own venture. Twenty-something geeks may be eager to stay up all night eating cold pizza to code the next big thing, but older entrepreneurs bring deep sector knowledge, strong management skills, and a large network to tap to get that first client. What’s the best way to launch your business? What are the two most important words in financial management that will keep you awake at night? Should you include your spouse/partner in your new venture (oy vey!)? How about your (gasp!) children? Bring your dream idea, your questions, your worries, and you will leave this workshop inspired and energized to launch a successful venture.

  5. PEOPLE, PLANET, PROFIT – Integrating Environmental and Social Concerns into the Fashion Industry

    Presented by: Taryn Hipwell, CEO, EcoDivas LLC
    Date: November 20, 2014

    Many consumers are completely unaware of how their clothing is made, and who is doing the actual making. Presently, the majority of large brands are following traditional toxic processes to dye and create fabrics, which not only negatively impact the environment, but also impact the workers who create the fabrics and construct the garments. Unfortunately, social and environmental challenges -and sometimes catastrophes- remain a part of our fashion supply chain. Fair labor laws and fair trade are certainly part of the solution, and there are brands (Adidas, Puma, H&M), organizations (Fashion Revolution Day,GreenPeace DETOX, NRDC/CFDA Clean by Design,) and contests (Red Carpet Green Dress, Green Carpet Challenge) using media to educate consumers about better fashion choices. Further, the fashion industry has taken some steps to implement its own standards across different brands, such as Sustainable Apparel Coalition. In this workshop, students will walk away with a greater understanding of alternative manufacturing possibilities, and how to make smarter consumer decisions that consider PEOPLE PLANET PROFIT.

  6. Navigating Conferences: From Awkward Wallflower to Being the Cool Kid

    Presented by: Boris Bulayev, Co-Founder & Executive Director, Educate!
    Date: December 4, 2014

    Conferences can sometimes feel like a necessary evil. On the one hand they can be a be a social nightmare - lots of new people, all who seemingly know everyone there other than you, rushing from one talk to another. On the other hand, strategic networking at conferences can sometimes mean the differences between success and failure for you and your organization. In this session, we'll talk through tangible steps to demystify the world of conferences, and develop a game-plan for making each conference experience productive. We'll discuss topics such as how much research to do beforehand (and how to not feel like a stalker if you've researched before), pros and cons of trying to meet everyone vs. focusing on a few, and how to make sure you organically meet the people you need to and build genuine, lasting connections. You'll come away with specific strategies for how to make the most of any conference you attend in the future.

  7. GIVING VOICE TO VALUES: Values Driven Leadership When the Going Gets Tough

    Presented by: Mary Gentile, PhD, Creator & Director, Giving Voice to Values (GVV)
    Date: February 4, 2015

    Drawing on both experience and research, GIVING VOICE TO VALUES (GVV) fills a long-standing and critical gap in leadership development. Dr. Gentile will share an innovative new approach to preparing you as a current or future leader for values-driven action. Rather than focusing on ethical analysis, GVV focuses on ethical implementation and asks the question: “What if I were going to act on my values? What would I say and do? How could I be most effective?” When you leave, you will know the key “enablers” and “disablers” to effectively express and enact your values, and you will have begun to develop strategies for maximizing the “enablers” and neutralizing or transforming the “disablers.”

  8. Why Your Mother May Be Wrong: Lessons from the Sharing Economy About Trusting Strangers

    Presented by: Raz Godelnik, Assistant Professor of Strategic Design and Management, Parsons The New School for Design
    Date: February 12, 2015

    The sharing economy demands that you trust strangers, exactly what your mother taught you not to do. While trusting strangers online is old news with platforms like eBay and Craigslist, new services are going to the next level, asking us to trust strangers offline with our most precious assets, from our houses (Airbnb) to cars (RelayRides) to pets (DogVacay). Populated by peer-to-peer marketplaces, the sharing economy has become not just one of the most interesting trends in business, but also an important social experiment in trust-building. Looking forward, trust has the potential to become an important economic driver, making reputation a powerful currency in the new economy. In this workshop, we will learn how trust is established in peer-to-peer marketplaces, use design thinking techniques to create trust mechanisms in a case study, and look for a secret sauce for trust creation based on examples from the field.

  9. Demystifying Metrics: How to Develop and Use Data to Maximize Your Impact

    Presented by: Jane Aronson, CEO, Worldwide Orphans Foundation;
    Anthony Salandy, Director of Monitoring, Evaluation Accountability, and Learning (MEAL) for the Worldwide Orphans Foundation (WWO) Date: March 2, 2015

    Measuring impact is scary. How do I know what metrics to use? And if I know I’m doing good work, why should I waste my time? The knowledge and skills to monitor and evaluate (M&E) projects directly contributes to the well-being of the people and communities social entrepreneurs hope to serve. Using the Worldwide Orphans Foundation M&E strategy as a lens, Dr. Jane Aronson and Dr. Anthony Salandy will share how data from an M&E process can inform decision-making and ultimately further your mission by leading to better outcomes. In this interactive workshop, you will learn how to create logic models for your programs, how to collect, analyze and visualize your data, and how to use that data to improve your work. Ultimately, when you leave this workshop, you will be able to develop an M&E system to help you achieve excellence in your own project.

  10. Moving Hearts and Minds: The Anatomy of a Story

    Presented by: Pauline Zalkin, Founder & Creative Director, Fineas Media
    Date: March 24, 2015

    Stories transmit emotion. They have the power to convey an organization’s core messaging in a highly memorable way, and they are the key to cultivating empathy. It’s no wonder that storytelling is such an important element in building a lasting relationship with your supporters and champions. But what is a story, really? How does this personal, emotional, highly subjective, even slightly messy artistic thing convey your organization’s essential impact, mission, vision, and messaging? In this interactive workshop, you will learn the basics for developing a storytelling strategy and get some tips for leveraging existing assets to tell powerful stories. Most importantly, you will hone in on a range of key elements that separate stories that flop from stories that resonate, connect, and have real impact.

  11. I Want to Change the World, and I Have No Idea What to Do about It: Choosing the Best Career to Achieve Your Social Change Goals

    Presented by: David Benzaquen, Founder & CEO, Plant Based Solutions
    Date: April 8, 2015

    Doing good is about more than just intentions. With the lines blurring between the nonprofit, private and public sectors, how does one choose the best career path to truly make a difference? In this workshop, attendees will examine the metrics and factors one can use to measure the social impact of various career choices and review the strengths and weaknesses of various career paths. Each attendee will use a worksheet and small group discussion to answer questions that will lead them to further clarity on the best path to achieve his or her personal, professional and social change goals.

  12. The What If Technique

    Presented by: Mona Patel, CEO, Motivate Design
    Date: April 21, 2015

    Asking “What if…?” is about hunting for an opportunity space, tackling the problem and goal headfirst rather than coming to your typical solutions with your usual problem-solving tactics. Mona will introduce The What If Technique to help you reframe issues and habits, and engage a disruptive mindset to solve problems through innovation and creative thinking. The What If Technique breaks down the barriers that make people say “no” or “it can’t be done” and encourages people to engage in constructive problem solving and creative collaboration to move forward. Mona will guide you through the steps, tools, and examples that can get you started on realizing the kind of growth you want to lead a better life and have better and more productive work experiences.