Skip to Navigation | Skip to Content


Our Energy Efficiency Paradox: Psychological Barriers to No-Brainer Solutions

Tuesday, October 23, 2012
06:00 PM - 07:30 PM

Kimmel Center for University Life, 60 Washington Square South, Room 802

> Directions to NYU
> Interactive Campus Map

Regina Drew

Registration for this event is closed.
This event has already occurred.

NYU's Educating for Sustainability lecture series is pleased to invite you to a presentation by Columbia Professor Elke Weber on "Our Energy Efficiency Paradox: Psychological Barriers to 'No-Brainer' Solutions." The lecture will take place on Tuesday, October 23, 2012 from 6:00-7:30 PM in NYU's Kimmel Center, 60 Washington Square South, Room 802.

Of all environmentally-relevant decisions, the adoption of technological solutions that provide greater energy efficiency would appear to be a "no-brainer," yet these solutions are vastly underutilized. Professor Weber will analyze psychological reasons for this paradox that stem from human cognitive and motivational limitations, but also suggest ways in which we can harness these limitations as well as several sources of cognitive abundance to facilitate greater adoption of such win-win solutions.

The lecture is FREE and OPEN TO THE PUBLIC. Please RSVP by clicking the "RSVP Now" button in the upper right-hand corner. The Educating for Sustainability lecture series is presented by NYU's Environmental Studies Program and the NYU Sustainability initiative.


Elke U. Weber is the Jerome A. Chazen Professor of International Business at Columbia Business School and Professor of Psychology and Earth Institute Professor at Columbia University. She is an expert on behavioral models of decision-making under risk and uncertainty, investigating psychologically and neurally plausible ways to model individual differences in risk taking and discounting, specifically in risky financial situations and environmental decisions. Weber is past president of the Society for Mathematical Psychology, the Society for Judgment and Decision Making, and the Society for Neuroeconomics. She has edited two major decision journals, serves on the editorial boards of multiple journals across several disciplines and on advisory committees of the U.S. National Academy of Sciences related to human dimensions in global change, and is a lead author in Working Group III for the 5th Assessment Report of the U.N. Intergovernmental Panel on Climate Change (IPCC).