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Speaker Series

The Power of AND:
Learning to think with AND instead of OR to accomplish seemingly incompatible goals


Founder & CEO, KIND Healthy Snacks

In discussion with Chana Schoenberger

Business Journalist

February 12, 2014

7:00 - 8:30pm
Paulson Auditorium
Tisch Hall, 40 W 4th St

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Social entrepreneurs think with the “AND philosophy” when conceiving unorthodox solutions. Daniel Lubetzky, founder of KIND Healthy Snacks, the OneVoice Movement and PeaceWorks, shares how to retrain your brain to constantly challenge false assumptions and enhance your creativity and output across all channels – including strategic planning, budgeting, hiring, product design, marketing and even the personal choices we face every day. Daniel will showcase how this philosophy helped him to grow KIND Healthy Snacks to one of the fastest growing healthy snacks brands in America.

Founder, KIND Healthy Snacks

Learn more about KIND Healthy Snacks.
@KINDsnacks and @danlub

DANIEL LUBETZKY is a serial social entrepreneur known for integrating social objectives with sustainable market-driven forces into new business models. He is the CEO and Founder of KIND Healthy Snacks and the KIND Movement. He is also founder of PeaceWorks Inc., and the OneVoice Movement, and co-founder of Maiyet.

The evolution of these innovative entities reflects Daniel’s upbringing. The son of a Holocaust survivor and a Mexican Jew, Daniel was born in 1968 and raised in Mexico City, where he began his education in Hebrew, English, Spanish and Yiddish. As a teenager, he moved with his family to the U.S. During his college years at Trinity University in San Antonio, Texas, Daniel created a retail watch operation, Da'Leky Times. He studied abroad in both Israel and France, where he added French to his languages. While in the Middle East, he began developing relationships with Israeli and Palestinian friends, planting the seeds of PeaceWorks. After receiving his B.A. degree, magna cum laude, in 1990, Daniel worked in Tokyo for a summer.

Daniel earned his J.D. from Stanford Law School in 1993. While deciding whether to go into legal practice or consulting, he was awarded the Haas Koshland Fellowship to write about legislative means to foster joint ventures between Arabs and Israelis. While carrying out his research in Israel, Daniel discovered a delicious sundried tomato product that, along with plans for Arab-Israeli economic cooperation, provided the foundation for PeaceWorks Inc. in 1994. PeaceWorks is a “not-ONLY-for-profit”™ business corporation pursuing both peace and profit. Its flagship brand – Meditalia –is made through cooperative ventures among neighbors striving to co-exist in the Middle East.

In 2003, unhappy with unhealthy or unappetizing snacking choices, and concerned with the rising obesity and diabetes epidemic in America, Daniel launched KIND Snacks with the value proposition of being “KIND to your body, your taste buds and the world.”® KIND has since become the fastest-growing healthy snack in the nutrition bar category, available in 60,000 stores, and recognized with the Best Product of the Year Award in the natural food industry (NPEE) and scores of awards. Its KIND PLUS Fruit and Nut bars are the first to deliver functional nutrition through “wholesome ingredients you can see and pronounce.”® And its KIND Healthy Grains Clusters are snackable hand-crafted artisanal blends of nature’s most healthful whole grains and super foods. KIND’s marketing efforts – including its Do The KIND Thing campaign – are designed to foster unexpected acts of kindness.

About Chana Schoenberger

CHANA R. SCHOENBERGER is a business journalist and author based in New York City. Chana currently writes the “Work Ethic” business-advice column for the British Broadcasting Corporation's BBC Capital financial-news website, as well as print articles for The Wall Street Journal, Barron's, and several other publications.

She is a frequent contributor to print, online, television, and radio and has been on staff at The Wall Street Journal/Dow Jones, Bloomberg News and Forbes Magazine, both in New York and in Tokyo. During more than a decade at Forbes, Chana co-founded the World’s Most Powerful Women ranking, serving as deputy editor and then co-editor of the list.

Chana holds a master's degree in journalism from Columbia University, where she was a Knight-Bagehot Fellow, and received her bachelor's degree from Harvard.