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NYU REYNOLDS Expert Advisors

MITCH BARANOWSKI

Co-Founder of BBMG
Reynolds Expert Advisor in Cause Marketing
Bio (.pdf)
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A seasoned writer, producer and strategic communications consultant, Mitch Baranowski co-founded BBMG with longtime friend Raphael Bemporad in January 2003 to help clients reach and inspire the conscious consumer. He has overall responsibility for the branding firm's creative direction and its New York and San Francisco operations.

Mitch has helped dozens of start-ups develop brands, spearheaded multinational consumer campaigns, directed viral marketing programs, and advised numerous Fortune 500 companies on how best to package their values-driven initiatives. His experience spans many industries, including aerospace, arts/entertainment, engineering, environmental, financial services, healthcare, and technology.

"In today's increasingly cluttered and hyper-connected marketplace, it's important to recognize that companies no longer own their brands. They are co-owned by the consumer," he says. "The best brands will stay true to their values but invite consumers to participate in new and unprecedented ways."

Recently Mitch has led branding strategies for ABN AMRO, Appalachian Trail Conservancy, Brooklyn Public Library, Ceres, Foundation Center, National Academy of Engineering, and Harvard's John F. Kennedy School of Government.

Prior to launching BBMG, Mitch served as managing director of public affairs for Burson-Marsteller, where his clients included Orbitz and American Airlines. He also served as vice president of corporate affairs in the New York office of Edelman Public Relations Worldwide, where his clients included Bombardier Aerospace, Johnson & Johnson Vision Care and Juno Online Services.

Earlier in his career, Mitch was a director of corporate communications for AMR Corp./American Airlines, where he managed a broad range of strategic activities, including internal communications, marketing public relations and crisis communications.

Fluent in French, Mitch has worked on assignments in more than a dozen countries. He got his start in communications working as a stringer for Texas State Radio Network and as a reporter for KUT-FM, Austin's National Public Radio affiliate. He received his MA in Radio-TV-Film and Bachelor of Journalism with honors from the University of Texas at Austin.