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R.E.A.L. Workshop Series

NYU Reynolds R.E.A.L. Workshop Series:
Realistic Entrepreneurial Actionable Learning

NYU Reynolds is thrilled to host an exclusive evening with Alan Hilburg, one of the world's leading authorities and innovators on reimagining brands with special guest Shaheen Sheik-Sadhal, Founder of Esse Law Group.

An Evening of Bridging the Unimaginable Heights and Incalculable Difference Social Entrepreneurship Can Make With Emotional Branding and the New Four Letter "F" Word

December 10, 2013
Rudin Family Forum, NYU Wagner

Download the presentation from the event.


About the Workshop and Alan Hilburg

It's been said that social entrepreneurship is misunderstood, undervalued and requires rebranding to create a new coherence with the innumerable communities whose understanding and support are essential.

Alan Hilburg is an avid believer that social entrepreneurship is a doorway to achieving responsible possibilities, and that social entrepreneurs are the world's greatest bridge builders because they build bridges of difference. Unfortunately, social entrepreneurship is consistently and callously misunderstood. The idea of applying the knowledge, ethos and ideas of traditional business entrepreneurs to the landscape of social change has captured many imaginations. And as the popularity of social entrepreneurship grows, there are as many definitions of the dynamic as there are people pursuing it.

In this workshop, Alan, who brings 30 years of experience as one of the world's leading authorities and innovators on reimagining brands, will discuss his revisioning strategies for more effectively connecting social entrepreneurs with the incalculable number of communities and markets who are not yet vested in the mission of social entrepreneurship. This can be achieved by emotional branding which shatters the old rules of branding because it identifies, articulates and connects consumers with brands in an intensely individual, emotional bond defined by a brand experience built on a relationship of trust. It's not easy to achieve, but its coherence engages consumers at a deeply personal level that drives their preferences, choices and decisions.

As an often-sought public speaker, Alan has been described as "frustratingly insightful, inspirational, stimulating to the point of exhaustion, illuminating and always elevating." He was identified by the London Times, WSJ and Advertising Age as a "leading brand architect." His career includes guiding six of the top 30 branding campaigns of the 20th century including Johnson and Johnson’s Tylenol brand recovery; the creation of GE’s ‘Bringing Good Things to Life’; Wendy’s iconic “Where’s the Beef?”; and, the creation of the Olympic Torch Run for AT&T. He and his teams also navigated numerous award-winning campaigns for National Geographic, Coca Cola, Burger King, Gillette, Johnson Wax, World Wrestling Federation, Four Season Hotels, American Airlines, JPMorganChase, US Air Force, Shell, Chevron, Exxon-Mobil, Micron and other global brands.

About Special Guest: Shaheen Sheik-Sadhal

Merging her passion for social justice, her love of the law, and her entrepreneurial spirit, Shaheen Sheik-Sadhal founded Esse Law Group, a boutique law firm empowering today's social entrepreneurs to find their bottom-line in the new sustainable economy of profitability and positive social impact. She services early-stage startups and emerging growth companies in corporate transactional matters including debt and equity financings. Her clients include InVenture (Winner: Buisnessweek, America’s Most Promising Social Entrepreneurs: 2012) and ONEHOPE Wine (Inc. 5000 Company). Shaheen received her BA from the University of California, Berkeley and JD from the University of Virginia. After graduating law school, Shaheen was a professional recording artist, a favorite on MTV, and her newest music can be heard on George V Records’ Buddha Bar compilations.