In January, 2004, Barbara Hall joined the Associate Provost for Enrollment Management. In that position she supervises the Offices of Undergraduate Admissions, Study Abroad and Summer Programs Admissions, and Financial Aid at NYU. Her responsibilities include working with the deans and the finance and budget offices to determine strategic enrollment goals and financial aid packaging for new undergraduate students (both freshmen and transfers).

Hall held a similar position at Georgia Tech.

She is a graduate of Skidmore College and was in the third class of women at the Harvard Business School.