Napster, Gnutella and their descendant have demonstrated famously the sheer scale of p2p filesharing systems, and the difficulties of exploiting this for the benefit of traditional entertainment products under traditional intellectual property regimes. However, less attention has been paid to the emerging audio and video products and the new genres of cultural product that exploit netbased distribution and production. This panel will survey different experiments and projects in this realm, specifically, projects that are designed to promote and sustain diverse cultural resources, generating demonstrable social value.