As the technical standards and communication protocols for VSC technologies are still being developed, certain ethical implications of these new information technologies emerge. Coupled with the predicted safety benefits of VSC applications is a potential rise in the ability to surveil a driver engaging in her everyday activities on the public roads. And since VSC technologies are still in the developmental stage, it becomes crucial to understand how the engineers can be proactive in their technological designs to support existing norms of personal information flow in the context of highway travel. The goal of this paper, then, is to raise awareness among the researchers and engineers designing and writing the standards for VSC applications of the ethical implications of their design decisions. The paper will discuss how the design of VSC technologies might alter personal data flows in politically significant ways, and reveal how close attention to values might inform and guide the design decisions of such technological systems.