New York University

Noah D. LeFevre
Associate Director of Athletics

Phone: 992-8540
Email: noah@nyu.edu

Noah D. LeFevre currently serves as Associate Director of Athletics at New York University. As Associate Director, LeFevre works primarily with the University’s intercollegiate athletic programs in a number of capacities, and serves as a representative on the UAA athletic administrators committee as well as advisor to the NYU Student-Athlete Advisory Committee (SAAC).

LeFevre is responsible for the marketing and brand management of the department. In 2007, he led a team that redeveloped the branded image of NYU athletics with the goal of creating exposure for the program within the University community, local neighborhoods and corporate sponsors. The first step of the rebranding project was announced in March of 2007 with the introduction of a new logo image for NYU athletics. The athletic department branding project included developing primary and secondary marks for all of NYU’s intercollegiate programs and teams.

As part of NYU’s increased marketing efforts, in 2006 the NYU SAAC under LeFevre’s direction created the “Tear It Up!” campaign in an effort to effectively and creatively market intercollegiate athletics to the University community. The program includes game attendance promotions, such as bobble-head giveaways and other sponsored gifts; in-game contests, tailgate receptions for all NYU students in attendance and interactive programming between different NYU teams and campus groups. On average, basketball games held on “Tear It Up!” nights surpass 2,300 spectators.

The Sweat-n-Shop, the NYU athletic department’s retail outlet, was created in 2003 under the direction of LeFevre. The shop is the department’s public store for university apparel, official NYU athletic team merchandise, sporting good equipment and nutrition fare. There are currently two store locations in addition to an on-line shop. The Sweat-n-Shop also provides concession vending at all NYU home athletic special events competitions.

LeFevre is responsible for all aspects of NYU’s home varsity contests. He submits NCAA post-season contract bids and has served as tournament director for several post-season NCAA and ECAC championships. He oversees intercollegiate game management and event staffing for over 150 NYU home athletic contests each year.

In addition to his responsibilities with the NYU varsity athletics program, LeFevre also manages the day-to-day operations of the 80,000 square foot Palladium Athletic Facility (PAF) which sees 2,300 patrons visit per day. His responsibilities with the PAF include budget planning, resource allocation, revenue production and management, creation and maintenance of the PAF website, supervision of over 200 full and part time staff, the PAF Natatorium, as well as all other activity areas and programs.

In 2000, LeFevre was assigned the responsibility of project manager for coordinating the internal design and construction of the PAF with the architects, engineers, construction managers, contractors, multiple University offices and city agencies to ensure the state-of-the-art complex met the revenue demands and needs of the department’s intercollegiate, intramural and recreation programs.

From 2001-05 LeFevre also worked for the National Invitational Tournament (NIT). He assisted with selection meetings, practice schedules and served as a site representative at several different locations over the course of his involvement with the Tournament.

In 2003 through 2005, he served as a consultant to the Hockey East Conference and made recommendations to the conference commissioner on the league’s revenue production, regular and post-season scheduling, coaching compensation packages and branding initiatives.

LeFevre also has a wealth of coaching experience serving five years at the Collegiate School as an assistant to legendary high school basketball coach Larry Byrnes (577 wins). In his five years there, the Dutchmen compiled a 131-23 record and were New York State class B finalist in 1997. In addition to his work at Collegiate, LeFevre also served as head baseball coach and assistant basketball coach at Friends Seminary in Manhattan. At the time he was the youngest head baseball coach in New York State.

In 2007 for his hard work and dedication to the department LeFevre was awarded the NYU Distingushed Administrator Award, the highest recognition an NYU administrator can receive. Additionally, in 2008 his NYU marketing program was awarded the NASPA Gold Medal Award.

Presently, LeFevre instructs academic courses in the sports management school at NYU. The curriculum for his classes includes a sports marketing and branding program, a finance and investment course, and a facility construction module.

An honors graduate of NYU’s College of Arts & Science, LeFevre holds a B.A., M.S. in sports management and an M.B.A. from New York University’s Leonard N. Stern School of Business. In addition to his studies at the University, LeFevre holds a certificate from the Sports Management Institute (SMI), the premiere athletic administrative development academy in the country. LeFevre’s SMI program was completed on the campuses of the University of Michigan and the University of Texas.