Responding to a growing interest in Zen Buddhism worldwide, Shiseido recently redesigned the fragrance it launched in America in 1964. These posters feature international models whose sophistication is echoed in the bottle’s sleek, minimal, and elegant design—a far cry from the more traditional Baroque side of Japanese aesthetics that was featured in the product’s original packaging.

Posters for Zen perfume, 2000
Shunsaku Sugiura, creative director;
Katsuhiko Shibuya, art director and designer
Offset, 41 1/4 x 58 1/4 in. each