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France and Japan have maintained strong ties since the nineteenth century. As the leading art capital, Paris epitomized the sophisticated, elegant sense of fashion and culture that Shiseido cultivated for its products and advertising in the 1920s and ’30s. In 1980 Shiseido engaged the well-known French photographer and designer Serge Lutens to create a new image with worldwide appeal. One of Lutens’s early endeavors—Nombre Noir, a perfume whose name suggests nighttime—was first launched in France before being offered for sale in Japan. Nombre Noir
perfume, 1982
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