The Japanese consider smooth, shiny, luxurious hair an essential attribute of female beauty. In this poster advertising a new line of "hair cosmetics," the designer, Jyosuke Kubo, transforms a conventional beauty characteristic into a sleek, ultra-contemporary vision. His succinct layout relies on a bold Pop Art–like, yet minimal, image to convey the message.

Poster for Hair Cosmetics, 1965
Jyosuke Kubo, designer
Offset, 41 1/4 x 29 1/4 in.