This poster, featuring a closeup of Bonnie Lutz, promoted Beauty Cake for the "Big Summer" campaign, a theme that had been initiated by Shiseido in 1969. Conjuring up Native Americans’ use of body paint, the image promotes makeup control colors intended for use with foundation, for example, a greenish base for those with ruddy complexions.

Poster for Beauty Cake, 1973
Takushi Mizuno, art director; Shin Matsunaga, designer
Offset, 41 1/4 x 29 1/4 in.