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Graphic—and now stage and costume—designer Eiko Ishioka’s poster for the campaign entitled "Let the Sun Love Us" (Taiyo ni Aisareyou) was radical not only for its message but also for its use of Bibari Maeda, a Eurasian model who was not considered conventionally beautiful. The camera’s wide-angle lens enhances the dramatic shift in scale between the huge foreground close-up of Maeda atop large grains of sand and the distant ocean and blue sky. Her unflinching gaze, moreover, reveals a woman proud of who she is—so unusual, it seems, that as soon as the posters appeared in public, they were taken by girls who admired her directness and the potential it represented. Poster for Beauty Cake,
1966
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