Wisteria was one of first lines to have its containers and packaging designed by Sue Yabe of the newly established Shiseido Design Department. The product itself broke with Japanese tradition. Instead of attempting to reproduce the scent of the original flower, it combined aromas to create a stylized bouquet. The label’s abstracted wisteria flower and English text suggest a modern, up-to-date elegance.

Wisteria collection, 1918
Sue Yabe, designer
Glass bottle for Lotion
4 x 2 1/8 x 1 3/8 in.