Shiseido’s designers have often reached great heights of creativity in its publications. For example, the Shiseido pamphlets Gofujin Techō (Ladies’ Handbook, 1927) and Yosōi (Dressing Up, 1932), contain some of Japan’s first surrealist photomontages. Launched as Shiseido Geppo (Shiseido Monthly) in 1924, then renamed Shiseido Graph between 1933 and 1937, Shiseido’s in-house magazine is currently called Hanatsubaki, the Japanese term for the camellia flower in Shiseido’s logo. In continuous publication except for a brief hiatus during the Second World War, the magazine features articles on lifestyle and culture as well as beauty tips. Some of Shiseido Geppo’s covers reproduced photographs by Shinzo Fukuhara, the son and corporate heir of the company’s founder, and his brother, Roso, who were both talented artists. Shinzo’s interest in avant-garde art and photography—which is reflected in all of Shiseido’s products and advertising—was fundamental to shaping the company’s vision.