Swimming Upstream: A Lifesaving Guide to Short Film Distribution

By Sharon Badal

(Focal Press)

    In Swimming Upstream, Badal, a teacher in the Kanbar Institute of Film and Television in the Tisch School of the Arts and the short film programmer at the Tribeca Film Festival, has written the ultimate guide for anyone who has made a short film and wonders what to do next. Whether your short film is meant to be a calling card, a segue to a feature film, or simply a creative endeavor, this book describes the potential paths for distribution.

      “The short film has found its niche and has become an important part of the entertainment industry,” writes Badal.  “The Internet, mobile technology, network and cable broadcasters, film festivals—all provide outlets for shorts, and increasingly, multiple distribution platforms are offering exciting new ways to get short films seen by millions of viewers.”

      The how-to guide features invaluable information and contributions from top film festival directors, as well as studio, marketing, and technology executives.  Anyone looking to distribute their first film will find this the definitive handbook on the subject.