Represent yourself accurately and be transparent about your role at NYU. Admit when you make mistakes and correct inaccurate information. Consider that you are in an academic environment and the implications of utilizing a NYU-provided platform that automatically identifies you in your role at NYU.
Social media is “real life.” Behavior in social media is no different than in e-mail, public speech, classroom lecture, conversation with friends, or a poster on a wall. Anything considered inappropriate offline is likely also inappropriate online. When in doubt about whether to share or not, it’s better to be safe than sorry.
Be mindful of what is considered appropriate behavior in different countries and cultures around the world and of how your words, actions, and images may be perceived. Know your audience and think before you post.
Social media provides a place to foster community and conversation. Adding value is good when on topic and in moderation. Positive and negative content are legitimate parts of any conversation. It’s OK to accept the good and bad, but not the ugly.
Think through creating friend/fan/follower connections where authority relationships exist. Many times you cannot control someone sharing your content or adding you to their connections, thereby gaining access to your content.
When acting as a representative of the NYU community, clearly identify you or your group’s relationship to NYU and link back to the appropriate NYU.edu web page to reinforce the connection to NYU. If you are a member of the NYU community, but acting in social media as an individual, make it clear that you are expressing your own opinion and not that of the University.
When creating or managing a social media account for an NYU entity, ensure access credentials are shared by at least two people in case one team member is unreachable or no longer at the University.
Create a social media strategy: identify your audience, account’s personality, goals, staffing, content calendar, and other tools for success before jumping in. Take advantage of University resources that can help you succeed.