Amrita Shah is a journalist and non fiction writer.

Best known for her pioneering series of articles on Mumbai's underworld she has been a part of the mainstream media in India writing for publications such as Imprint and Outlook. She has edited one of India's largest selling features magazines, Debonair, and has been a Columnist and Contributing Editor with a national daily, The Indian Express.

She has also been associated with various international media houses: she has worked as a stringer for the Time-Life News Service and has co-authored Balancing India's Human Resources, a report for the Economist Intelligence Unit. She was also the launch editor for the Indian edition of the international fashion glossy, Elle.

She is the progenitor of India's first indigenous romance series in English, for which she wrote the novel, Sandstorm. She is also the author of Hype, Hypocrisy & Television In Urban India (Vikas, New Delhi, 1997), an early study on the impact of the audio-visual medium and Vikram Sarabhai-A Life (Penguin-Viking, New Delhi, 2007), a biography of the eponymous physicist and institution builder. She is currently working on a book on the Indian city of Ahmedabad for which she has received a New India Fellowship (2009-2010). Ordinarily resident in Mumbai, she is at present a Fulbright Fellow/Visiting Scholar at the Institute for Public Knowledge, New York University.