Welcome Reception: Sponsored by NYU Steinhardt Alumni Association
Devon Powers & Ernest Hakanen, Drexel University;
Melissa Aronczyk & Ted Magder, New York University
Public Talk and Q&A
Rob Walker, New York Times Magazine "Consumed" columnist and author of Buying In: The Secret Dialogue between What We Buy and Who We Are (Random House, 2008)
Some Coordinates of Institutionalized Deception
John Corner, University of Leeds
The Promotional Public Sphere
Graham Knight, McMaster University
Knowledge and Value in Branding Paradigms
Celia Lury and Liz Moor, Goldsmiths College, University of London
11:00 - 11:30
Panel II
Luxury and Diversity: Marketing the Exclusive City as Global Utopia
Miriam Greenberg, UC Santa Cruz
Contesting Brand India: The Politics of Marketing Modernity
Paula Chakravartty, University of Massachusetts Amherst
The Market-Expressivist Self: From Flappers to Facebook
Jeff Pooley, Muhlenberg College
The Puerto Rican Shopper
Arlene Davila, New York University
2:00 - 3:00
Lunch Break
3:00 - 5:00
Panel III
Marketing Chimeras: Biotech, Medical Devices and Rebranding Patients as Consumers
Mary Ebeling, Drexel University
The Politics of Commerce: Shepard Fairey and the New Branding
Marita Sturken, New York University and Sarah Banet-Weiser, University of Southern California
Show Sold Separately: Art in/and Promotional Culture
Jonathan Gray, Fordham University
5:00 - 5:30
Wrap-Up and Closing Remarks
Devon Powers and Melissa Aronczyk